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source:"econis"
~subject:"Kognition"
~subject:"Marketing management"
~subject:"USA"
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Search: subject_exact:"Psychology of advertising"
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Psychology of advertising
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431
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Advertising and Consumer Psychology Conference <23, 2004, Montréal>
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IGI Global
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NetLibrary, Inc
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Psychology & marketing
15
Journal of advertising : official publication of the American Academy of Advertising
14
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7
Europäische Hochschulschriften / 5
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of business research : JBR
5
Faculty & research / Insead : working paper series
3
Health marketing quarterly
3
International journal of advertising : the review of marketing communications
3
International journal of sports marketing & sponsorship
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of current issues and research in advertising : JCIRA
3
Journal of fashion marketing and management
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Gender, culture, and consumer behavior
2
Handbook of research on effective advertising strategies in the social media age
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of international consumer marketing
2
Journal of marketing theory and practice
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Konsum und Verhalten
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The history of advertising
2
Working paper / National Bureau of Economic Research, Inc.
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
Absatzwirtschaft / Schriften zum Marketing
1
Advertising and consumer psychology
1
Advertising in new formats and media : current research and implications for marketers
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
3
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1
Persuasion in public communication campaigns : towards a more nuanced perspective on message strategies
Bünzli, Fabienne
-
2021
Persistent link: https://www.econbiz.de/10014365213
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2
Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals
Lee, Younghwa
;
Bakpayev, Marat
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 702-711
Persistent link: https://www.econbiz.de/10014332329
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3
The influence of need for cognition and need for emotion on elderly responses to advertising : an exploratory study and implications for change in management
Safraou, Imen
;
Guiot, Denis
- In:
Journal of organizational change management
36
(
2023
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10014280538
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4
Analysis on consumer behavior model for storytelling advertising of hight-tech products : focusing on identification and empathic response
Chin, Hong Kun
;
Min, Byueong-hyun
;
Kim, Jae Young
- In:
Economics & finance notes
12
(
2023
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10014381147
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5
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
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6
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
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7
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
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8
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
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9
All or nothing in sensory marketing : must all or only some sensory attributes be congruent with a product's primary function?
Fürst, Andreas
;
Pečornik, Nina
;
Binder, Christian
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 439-458
Persistent link: https://www.econbiz.de/10013256059
Saved in:
10
Designed to s(m)ell : when scentedadvertising induces proximityand enhances appeal
Ruzeviciute, Ruta
;
Kamleitner, Bernadette
;
Biswas, Dipayan
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 315-331
Persistent link: https://www.econbiz.de/10012180538
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