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source:"econis"
~subject:"Kognition"
~subject:"Marketing management"
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Search: subject_exact:"Psychology of advertising"
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Kognition
Marketing management
Werbepsychologie
1,089
Psychology of advertising
1,053
Consumer behaviour
429
Konsumentenverhalten
429
Werbewirkung
404
Advertising effects
393
Werbung
279
Advertising
253
Theorie
175
Theory
175
Deutschland
113
Germany
111
Brand management
110
Markenführung
110
Emotion
100
Markenimage
94
USA
89
United States
88
Brand image
87
Marketing
78
Marketingmanagement
67
Wahrnehmung
67
Perception
63
Experiment
53
Markenartikel
53
Brand
50
Internet marketing
48
Online-Marketing
48
Marktforschung
43
Market research
42
Verbraucherverhalten
39
Cognition
38
Werbeplanung
37
Advertising planning
36
Personality psychology
36
Persönlichkeitspsychologie
36
Psychologie
33
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32
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Martin, Kelly D.
3
Smith, N. Craig
3
Yilmaz, Recep
3
Chang, Chingching
2
Du Plessis, Erik
2
Esch, Franz-Rudolf
2
Gierl, Heribert
2
Glogger, Anton
2
Hansen, Flemming
2
Mueller, Barbara
2
Pedersen, Paul M.
2
Septianto, Felix
2
Spence, Charles
2
Taskiran, Nurdan Oncel
2
Taşkıran, Nurdan Öncel
2
Weber, Adelheid
2
Abraham, Christopher
1
Allgayer, Florian
1
Andrews, J. Craig
1
Aulōnitēs, Geōrgios I.
1
Bak, Peter Michael
1
Baker, Julie
1
Bakpayev, Marat
1
Balaji, M. S.
1
Bausback, Nadine
1
Berger, Sebastian
1
Binder, Christian
1
Biswas, Dipayan
1
Brainerd, Charles
1
Broweus, Niklas
1
Brown, Kenon A.
1
Böckenholt, Ulf
1
Bünzli, Fabienne
1
Canzler, Julia
1
Chapman, Derek S.
1
Chin, Hong Kun
1
Choi, Jieun
1
Christensen, Sverre Riis
1
Chrysochou, Polymeros
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Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Books on Demand GmbH <Norderstedt>
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IGI Global
1
NetLibrary, Inc
1
Universität Mannheim
1
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Psychology & marketing
6
Europäische Hochschulschriften / 5
4
Journal of advertising research
4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business research : JBR
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Handbook of research on effective advertising strategies in the social media age
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of retailing
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
Absatzwirtschaft / Schriften zum Marketing
1
Advertising and consumer psychology
1
Advertising in new formats and media : current research and implications for marketers
1
Beiträge zum Produkt-Marketing
1
Beiträge zur Unternehmensführung
1
Berichte aus der Betriebswirtschaft
1
Branchenwissen up to date
1
Buchhandel der Zukunft : aus der Wissenschaft für die Praxis
1
Constituting managements : markets, meanings, and identities
1
Deutsche Hochschulschriften : DHS
1
EBSCOhost eBook Collection
1
EFI research paper / Ekonomiska Forskningsinstitutet, Handelshögskolan i Stockholm
1
Economics & finance notes
1
Erfolgsstrategien mittelständischer Unternehmen : Festschrift für Dietrich Kropfberger
1
Erfurter Hefte zum angewandten Marketing
1
European Sport management quarterly : ESMQ
1
Fachbuchreihe WiWi Kompetenz kompakt
1
Faculty & research / Insead : working paper series
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Health marketing quarterly
1
INSEAD Business School Research Paper
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Jahrbuch Seniorenmarketing
1
Journal of business and psychology
1
Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
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91
Imagetransfer im Sponsoring : Entwicklung eines Erklärungsmodells
Glogger, Anton
-
1999
Persistent link: https://www.econbiz.de/10012699158
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92
Market reactions to integrated communication
Esch, Franz-Rudolf
- In:
New developments and approaches in consumer behavior …
,
(pp. 90-111)
.
1998
Persistent link: https://www.econbiz.de/10001299797
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93
Erfolgsfaktorenforschung für die Werbung : bisherige Ansätze und deren Beurteilung
Steffenhagen, Hartwig
- In:
Marktorientierte Unternehmensführung : Reflexionen - …
,
(pp. 323-350)
.
1997
Persistent link: https://www.econbiz.de/10001296702
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94
Marketingfaktor Stimmungen : Grundlagen, Aktionsinstrumente, Fallbeispiele
Silberer, Günter
-
1996
Persistent link: https://www.econbiz.de/10000322054
Saved in:
95
The subjectivity of segmentation and the segmentation of subjectivity
Sturdy, Andrew
- In:
Constituting managements : markets, meanings, and identities
,
(pp. 73-96)
.
1996
Persistent link: https://www.econbiz.de/10001292971
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96
Realisation globaler Kommunikationsstrategien in europäischen Märkten : ein pragmatischer Ansatz der verhaltenswissenschaftlichen Marketingforschung
Esch, Franz-Rudolf
-
1995
Persistent link: https://www.econbiz.de/10001327692
Saved in:
97
Zur Bedeutung der Sozialperspektivität in der marktpsychologischen Imageforschung
Ebbecke, Dirk
-
1995
Persistent link: https://www.econbiz.de/10000924314
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98
Wege zu einer neuen Marktsegmentierung
Kaupp, Peter
-
1994
Persistent link: https://www.econbiz.de/10000904067
Saved in:
99
Market orientation and the role of customers in decision makers' cognitive maps : an explorative study of causal attribution
Söderlund, Magnus
-
1993
Persistent link: https://www.econbiz.de/10000872523
Saved in:
100
Ein Zwei-Stufen-Modell der Marktreaktion : ein Instrument zur Analyse und Planung des Marketing-Mix-Einsatzes im wettbewerblichen Umfeld
Weber, Adelheid
-
1993
Persistent link: https://www.econbiz.de/10000857819
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