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source:"econis"
~subject:"Multinationales Unternehmen"
~subject:"The LEGO Group"
~type_genre:"Fallstudie"
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Multinationales Unternehmen
The LEGO Group
Spielwarenbranche
19
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5
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5
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Amsinck, Henrik
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Farhang, Manucher
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Branded spaces : experience enactments and entanglements
1
Business & society
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Fallstudien in der Logistik : Praxisbeispiele aus Logistikdienstleistung, Industrie und Handel
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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How LEGO built the foundations and enterprise capabilities for digital leadership
Sawy, Omar El
;
Amsinck, Henrik
;
Kræmmergaard, Pernille
; …
- In:
MIS quarterly executive
15
(
2016
)
2
,
pp. 141-166
Persistent link: https://www.econbiz.de/10011540584
Saved in:
2
Creating a nimble, fast and effective ERP-platform for meeting user demands - LEGO Group
Amsinck, Henrik
;
Kræmmergaard, Pernille
; …
- In:
Cases on IT leadership : CIO challenges for innovation …
,
(pp. 77-91)
.
2016
Persistent link: https://www.econbiz.de/10011625035
Saved in:
3
Managing the co-created brand : value and cultural complementarity in online and offline multi‐stakeholder ecosystems
Gyrd-Jones, Richard I.
;
Kornum, Niels
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1484-1493
Persistent link: https://www.econbiz.de/10009757058
Saved in:
4
Applying theory of branding synergy on customer experience and spatial design : a case study
Liu, Erica
- In:
Branded spaces : experience enactments and entanglements
,
(pp. 157-165)
.
2013
Persistent link: https://www.econbiz.de/10010127892
Saved in:
5
Spanning organizational boundaries to manage creative processes : the case of the LEGO Group
Andersen, Poul Houman
;
Kragh, Hanne
;
Lettl, Christopher
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 125-134
Persistent link: https://www.econbiz.de/10009734078
Saved in:
6
Working through paradox : an action research on sensemaking at the LEGO Company
Lüscher, Lotte
-
2012
Persistent link: https://www.econbiz.de/10011960890
Saved in:
7
The political standardizer
Frankel, Christian
;
Højbjerg, Erik
- In:
Business & society
51
(
2012
)
4
,
pp. 602-625
Persistent link: https://www.econbiz.de/10009688065
Saved in:
8
Einführung Prozesskostenrechnung in der Distributionslogistik am Beispiel des Spielzeugherstellers "Play and Fun"
Neef, Christoph
- In:
Fallstudien in der Logistik : Praxisbeispiele aus …
,
(pp. 125-133)
.
2012
Persistent link: https://www.econbiz.de/10009683389
Saved in:
9
The ethnocentric MNC and host-country traditions : conflict between Toys"R"Us and the Swedish trade union
Farhang, Manucher
- In:
Journal of euromarketing
6
(
1997
)
2
,
pp. 99-105
Persistent link: https://www.econbiz.de/10001223865
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