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source:"usbk"
~isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
~isPartOf:"Strategies and communications for innovations : an integrative management view for companies and networks"
~source:"econis"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzschrift"
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Marketing management
29
Marketingmanagement
29
Advertising effects
5
Innovation
5
Werbewirkung
5
Controlling
4
Innovation management
4
Innovationsmanagement
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Management control
4
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Esch, Franz-Rudolf
5
Pfeffermann, Nicole
4
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Hartmann, Kerstin
2
Hülsmann, Michael
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1
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Bonnemeier, Sebastian
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Jäger, Annegret
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1
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Käfer, Günter
1
Kühn, Jochen
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Reinecke, Sven
1
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Rolke, Lothar
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Steinhoff, Fee
1
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1
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1
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
Strategies and communications for innovations : an integrative management view for companies and networks
Kellogg on marketing : the marketing faculty of the kellog school of management
22
The Routledge companion to strategic marketing
16
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
15
Market orientation : transforming food and agribusiness around the customer
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
13
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
13
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
Measuring and managing brands
12
E-marketing ; Vol. 3
11
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
11
Kellogg on marketing
11
Marketing strategy processes and tools
11
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
11
Handbook of marketing strategy
10
Marketing strategy organization and implementation
10
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
10
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
9
Handbuch Multi-Channel-Marketing
9
Improving marketing strategies for private label products
9
Integrated marketing communication
9
Strategic market creation : a new perspective on marketing and innovation management
9
Strategy and communication for innovation
9
E-marketing ; Vol. 1
8
Enhancing customer engagement through location-based marketing
8
Entrepreneurship marketing : principles and practice of SME marketing
8
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
8
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
8
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
8
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
8
Using influencer marketing as a digital business strategy
8
Building corporate identity, image and reputation in the digital era
7
Digital marketing strategies and models for competitive business
7
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
7
Handbook of marketing and finance
7
Marketing als Schnittstellenwissenschaft und Transfertechnologie : Festschrift zum 60. Geburtstag von Hans Hörschgen
7
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
7
Marketing theory and applications
7
Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1-3, 2011
7
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
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Communication management via Web : the web-based tool ICOM Compass
Jäger, Hans-Werner
;
Jäger, Annegret
- In:
Strategies and communications for innovations : an …
,
(pp. 319-337)
.
2011
Persistent link: https://www.econbiz.de/10008987444
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2
Innovation communication as a cross-functional dynamic capability : strategies for organizations and networks
Pfeffermann, Nicole
- In:
Strategies and communications for innovations : an …
,
(pp. 257-289)
.
2011
Persistent link: https://www.econbiz.de/10008987452
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3
Achieving market leadership for innovation through communication
Viardot, Eric
- In:
Strategies and communications for innovations : an …
,
(pp. 243-256)
.
2011
Persistent link: https://www.econbiz.de/10008987453
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Strategic planning for communication of innovation : crowdsourcing as social capital
Ferguson, Sherry Devereaux
- In:
Strategies and communications for innovations : an …
,
(pp. 229-242)
.
2011
Persistent link: https://www.econbiz.de/10008987454
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5
The linkage between strategy and communication for innovation
Pfeffermann, Nicole
;
Hülsmann, Michael
- In:
Strategies and communications for innovations : an …
,
(pp. 185-192)
.
2011
Persistent link: https://www.econbiz.de/10008987465
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6
The scent of innovation : towards an integrated management concept for visual and scent communication of innovation
Pfeffermann, Nicole
- In:
Strategies and communications for innovations : an …
,
(pp. 163-181)
.
2011
Persistent link: https://www.econbiz.de/10008987526
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7
Managing emotions matters : a balanced framework for communicating innovations in companies
Mast, Claudia
- In:
Strategies and communications for innovations : an …
,
(pp. 153-162)
.
2011
Persistent link: https://www.econbiz.de/10008987527
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8
An integrated approach to communications in the open innovation process
Bruhn, Manfred
;
Ahlers, Grit Mareike
- In:
Strategies and communications for innovations : an …
,
(pp. 133-152)
.
2011
Persistent link: https://www.econbiz.de/10008987602
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9
Innovation marketing : an introduction
Steinhoff, Fee
;
Trommsdorff, Volker
- In:
Strategies and communications for innovations : an …
,
(pp. 105-116)
.
2011
Persistent link: https://www.econbiz.de/10008987604
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10
Communication of innovation : marketing, diffusion, and frameworks
Pfeffermann, Nicole
;
Hülsmann, Michael
- In:
Strategies and communications for innovations : an …
,
(pp. 97-104)
.
2011
Persistent link: https://www.econbiz.de/10008987605
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