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source:"usbk"
~source:"econis"
~subject:"Social web"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzschrift"
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
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Analyzing the strategic role of social networking in firm growth and productivity
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Handbook of research on integrating social media into strategic marketing
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Leitfaden Online-Marketing ; [Bd. 1]
3
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
2
Entrepreneurship marketing : principles and practice of SME marketing
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Handbook of social media management : value chain and business models in changing media markets
2
Harnessing the power of social media and web analytics
2
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Marketing Erneuerbarer Energien : Grundlagen, Geschäftsmodelle, Fallbeispiele
2
Marketing analysis in sport business : global perspectives
2
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
2
Social media in strategic management
2
Strategic corporate communication in the digital age
2
The behavioral enterprise
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WEB 2.0 : Hype oder Substanz?
2
Application of gaming in new media marketing
1
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Big data analytics for improved accuracy, efficiency, and decision making in digital marketing
1
Branding and sustainable competitive advantage : building virtual presence
1
Business ethics and leadership from an Eastern European, transdisciplinary context : the 2014 Griffiths School of Management Annual Conference on Business, Entrepreneurship and Ethics
1
Conference proceedings Trends in Business Communication 2020
1
Contemporary research in e-branding
1
Customer Management : Vertriebs- und Servicekonzepte der Zukunft
1
Developing digital marketing : relationship perspectives
1
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Digital and social media marketing : a results-driven approach
1
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Digital transformation in business and society : theory and cases
1
E-marketing ; Vol. 1
1
E-marketing ; Vol. 3
1
E-retailing challenges and opportunities in the global marketplace
1
E-technologies: transformation in a connected world : 5th international conference, MCETECH 2011, Les Diablerets, Switzerland, January 23 - 26, 2011 ; revised selected papers
1
Emerging human and techno-human business management dynamics in a globalized environment
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
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All users are equal, but some users are more equal than others : exploring the psychology of users that follow social media influencers
Murteira, Carla Sofia Ribeiro
;
Antunes, Ana Cristina
- In:
Using influencer marketing as a digital business strategy
,
(pp. 89-111)
.
2024
Persistent link: https://www.econbiz.de/10014462330
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2
Case 15: OREO X BLACKPINK : from black-white to BLACKPINK
Lim, Yee Wen
;
French, Juliana Angeline
;
Shafiullah Anis
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 205-217)
.
2024
Persistent link: https://www.econbiz.de/10014528181
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The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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4
Sustainable marketing communication via social media : searching for a balance in corporate and consumer dialogue
Murtarelli, Grazia
;
Šimunović, Denis
;
Colleoni, Elanor
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 144-159)
.
2023
Persistent link: https://www.econbiz.de/10014414201
Saved in:
5
The process of selecting influencers for marketing purposes in an organisation
Huttula, Tia
;
Karjaluoto, Heikki
- In:
Industry 5.0 : Creative and Innovative Organizations
,
(pp. 27-53)
.
2023
Persistent link: https://www.econbiz.de/10014317822
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6
Reviews on the internet marketing communication of the SPA tourism enterprises in Slovakia
Marčeková, Radka
;
Šebová, L’ubica
;
Malachovský, …
- In:
Online reputation management in destination and …
,
(pp. 175-194)
.
2023
Persistent link: https://www.econbiz.de/10014287195
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7
Optimising social media and marketing communication strategies for voter education : a way forward for Independent National Electoral Commission (INEC) in Nigeria
Ogbu, Silk Ugwu
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 155-184)
.
2023
Persistent link: https://www.econbiz.de/10014289800
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8
Marketing communication and social media marketing in the social media era
Kurtuldu, Günay
-
2023
Persistent link: https://www.econbiz.de/10014517858
Saved in:
9
Influencer marketing : a bibliometric analysis of 10 years of Scopus-indexed research
Boateng, Sheena Lovia
- In:
Digital innovations, business and society in Africa : …
,
(pp. 139-164)
.
2022
Persistent link: https://www.econbiz.de/10012821141
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10
Leveraging social media to create socially responsible consumers
Rishi, Bikramjit
;
Kuthuru, Neha Reddy
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 415-432)
.
2022
Persistent link: https://www.econbiz.de/10013463419
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