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subject:"Ökonomische Ideengeschichte"
~person:"Hansen, Ursula"
~person:"Shaw, Eric H."
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Search: subject_exact:"Marketing theory"
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Ökonomische Ideengeschichte
Marketing theory
30
Marketingtheorie
30
History of economic thought
13
Marketing
6
USA
6
United States
6
Theorie
5
Theory
5
Bibliometrics
3
Bibliometrie
3
Consumer behaviour
3
Geschichte
3
History
3
Konsumentenverhalten
3
Marketing management
3
Marketingmanagement
3
Betriebswirtschaftslehre
2
Business economics
2
Democratization
2
Demokratisierung
2
Deutschland
2
Economic history
2
Economics department
2
Germany
2
Market research
2
Marketing systems
2
Marktforschung
2
Scientific method
2
Welt
2
Wirtschaftsgeschichte
2
Wirtschaftshochschule
2
Wissenschaftliche Methode
2
World
2
resource-advantage theory
2
1950-2000
1
1975-1976
1
A general theory of marketing
1
Betriebswirtschaftsstudium
1
Broadening marketing
1
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Article
12
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Article in journal
7
Aufsatz in Zeitschrift
7
Aufsatz im Buch
4
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4
Reprint
2
Bibliografie enthalten
1
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1
Graue Literatur
1
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1
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Language
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English
10
German
3
Author
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Hansen, Ursula
Shaw, Eric H.
Tadajewski, Mark
19
Jones, D. G. Brian
17
Dixon, Donald F.
7
Hunt, Shelby D.
7
Bode, Matthias
4
Dholakia, Nikhilesh
4
Firat, A. Fuat
4
Hackley, Christopher E.
4
Lusch, Robert F.
4
Neslin, Scott A.
4
Winer, Russell S.
4
Brown, Stephen
3
Monieson, David D.
3
O'Shaughnessy, John
3
Schwarzkopf, Stefan
3
Shaw, Eric
3
Tamilia, Robert D.
3
Vargo, Stephen L.
3
Wilkie, William L.
3
Wooliscroft, Ben
3
Albaum, Gerald S.
2
Allenby, Greg M.
2
Bartels, Robert
2
Bartels, Robert D. W.
2
Bristor, Julia M.
2
Bubik, Roland
2
Converse, Paul D.
2
Crane, Andrew
2
Desmond, John
2
Domegan, Christine
2
Fischer, Eileen
2
Fitchett, James A.
2
Layton, Roger A.
2
Lazer, William
2
Levy, Sidney J.
2
Moore, Elizabeth S.
2
O'Shaughnessy, Nicholas Jackson
2
Patsiaouras, Georgios
2
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Institution
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Universität Hannover / Abteilung Markt und Konsum
1
Published in...
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Journal of historical research in marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
AMS review : official publication of the Academy of Marketing Science
1
Handbook of marketing
1
History of marketing thought ; Volume 1
1
History of marketing thought ; Volume 3
1
Journal of marketing management : MM
1
Lehr- und Forschungsberichte / Lehrstuhl Markt und Konsum, Institut für Betriebsforschung, Universität Hannover
1
Marketing theory
1
Marketinggeschichte : die Genese einer modernen Sozialtechnik
1
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
1
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ECONIS (ZBW)
13
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1
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10
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13
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1
Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
Saved in:
2
Marketing's identity crisis : insights from the history of marketing thought
Ansary, Adel I. el-
;
Shaw, Eric H.
;
Lazer, William
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 5-17
Persistent link: https://www.econbiz.de/10011919230
Saved in:
3
Teaching the history of marketing thought : an approach
Shaw, Eric H.
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 256-271
Persistent link: https://www.econbiz.de/10011376222
Saved in:
4
A comment on the relationship between the history of marketing thought and the development of marketing theory
Shaw, Eric H.
- In:
Marketing theory
11
(
2011
)
4
,
pp. 491-494
Persistent link: https://www.econbiz.de/10009419179
Saved in:
5
Marketing, realism, and reality : a plea for putting more '‘ideology"’ into historical research in marketing
Schwarzkopf, Stefan
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 105-108
Persistent link: https://www.econbiz.de/10008935838
Saved in:
6
Marketing myths and marketing realities : a commentary on The consumer as voter, judge and jury
Shaw, Eric H.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 100-104
Persistent link: https://www.econbiz.de/10008935839
Saved in:
7
Reflections on The History of Marketing Thought
Shaw, Eric H.
- In:
Journal of historical research in marketing
1
(
2009
)
2
,
pp. 330-345
Persistent link: https://www.econbiz.de/10003917550
Saved in:
8
A history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
-
2008
Persistent link: https://www.econbiz.de/10003643768
Saved in:
9
A history of schools of marketing thought
Shaw, Eric H.
;
Jones, D. G. Brian
-
2008
Persistent link: https://www.econbiz.de/10003644148
Saved in:
10
Entwicklungsphasen der deutschen Marketingwissenschaft seit dem Zweiten Weltkrieg
Hansen, Ursula
;
Bode, Matthias
- In:
Marketinggeschichte : die Genese einer modernen …
,
(pp. 179-204)
.
2007
Persistent link: https://www.econbiz.de/10003543019
Saved in:
1
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