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subject:"Advertising effects"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"brand"
~subject:"digital influencer"
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Search: subject_exact:"Celebrity-Werbung"
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Advertising effects
brand
digital influencer
Celebrity endorsement
22
Celebrity-Werbung
22
Werbewirkung
16
Consumer behaviour
12
Konsumentenverhalten
12
Brand management
11
Markenführung
11
Advertising
7
Internet marketing
7
Online-Marketing
7
Social Web
7
Social web
7
Werbung
7
celebrity endorsement
6
Athletes
4
Beziehungsmarketing
4
Brand image
4
Markenimage
4
Relationship marketing
4
Sportler
4
social media
4
Brand
3
Markenartikel
3
Sponsoring
3
Sponsorship
3
celebrity
3
purchase intention
3
Emotion
2
Marketing management
2
Marketingmanagement
2
Social network
2
Soziales Netzwerk
2
influencer marketing
2
Artists
1
Australia
1
Australien
1
Celebrity marketing
1
Celebrity worship
1
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16
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English
16
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Arora, Nilesh
2
Abbasi, Amir Zaib
1
Aileni, Vidyadhar Reddy
1
Banerjee, Neelotpaul
1
Boeck, Harold
1
Campos, Roberta Dias
1
Carrillat, François A.
1
Chan, Kara
1
Chang, Joseph W.
1
Dai, Yue
1
Ding Hooi Ting
1
Fan, Fei
1
Fu, Lunrui
1
Gountas, John
1
Gountas, Sandra
1
Huang, Jianping
1
Hussain, Ali
1
Jia, Wufan
1
Lavuri, Rambabu
1
Mass Hareeza Ali
1
Moraes, Marcela
1
Nascimento, Thaysa Costa do
1
Nawal Hanim Abdullah
1
O'Rourke, Anne-Maree
1
Parsad, Chandan
1
Plourde, Catherine
1
Prashar, Sanjeev
1
Purohit, Sonal
1
Rahman, Rehenuma
1
Raja Nerina Raja Yusof
1
Rehman, Umair
1
Robinot, Elisabeth
1
Sharma, Piyush
1
Singh, Ramendra Pratap
1
Srivastava, R. K.
1
Suarez, Maribel
1
Trespeuch, Léo
1
Vijay, T. Sai
1
Yue, Xiaofan
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of promotion management : innovations in planning and applied research
Psychology & marketing
17
Journal of promotion management : JPM
13
International journal of advertising : the review of marketing communications
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of business research : JBR
11
Journal of marketing communications
11
International journal of sports marketing & sponsorship
9
Journal of advertising research
8
The journal of product & brand management
8
Journal of global marketing
7
Journal of retailing and consumer services
7
Journal of marketing management : MM
6
Marketing letters : a journal of research in marketing
6
The journal of brand management : an international journal
6
Global business review
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
European journal of marketing : EJM
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Vision : the journal of business perspective
4
Young consumers : insight and ideas for responsible marketers
4
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
Health marketing quarterly
3
International journal of internet marketing and advertising : IJIMA
3
International review on public and non-profit marketing
3
Qualitative market research : an international journal
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Asia Pacific journal of marketing and logistics
2
Asia-Pacific journal of business administration
2
Celebrity, convergence and transformation
2
Cogent business & management
2
Gabler Edition Wissenschaft
2
International journal of Indian culture and business management
2
International journal of hospitality management
2
International journal of market research
2
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ECONIS (ZBW)
16
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1
Increasing trust in influencer marketing : the effects of sponsorship disclosure and endorser type
Jia, Wufan
;
Fu, Lunrui
;
Dai, Yue
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 615-638
Persistent link: https://www.econbiz.de/10014513566
Saved in:
2
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
3
Integrating the S-O-R model to examine purchase intention based on instagram sponsored advertising
Hussain, Ali
;
Ding Hooi Ting
;
Abbasi, Amir Zaib
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 77-105
Persistent link: https://www.econbiz.de/10013483016
Saved in:
4
Consumer generated ads versus celebrity generated ads : which is the best method to promote a brand on social media?
Robinot, Elisabeth
;
Boeck, Harold
;
Trespeuch, Léo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 157-181
Persistent link: https://www.econbiz.de/10013483020
Saved in:
5
From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
6
The impact of celebrity endorsement on followers’ impulse purchasing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 338-358
Persistent link: https://www.econbiz.de/10013550348
Saved in:
7
The social influence in celebrity endorsed promotions : revisiting the consumer perspective
Purohit, Sonal
;
Arora, Nilesh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
8
,
pp. 1257-1279
Persistent link: https://www.econbiz.de/10013417006
Saved in:
8
TV Advertisements : assessing the moderating effect of children's pester power on parents purchase decision
Lavuri, Rambabu
;
Aileni, Vidyadhar Reddy
- In:
Journal of promotion management : innovations in …
28
(
2022
)
5
,
pp. 625-649
Persistent link: https://www.econbiz.de/10013277289
Saved in:
9
Gender and celebrity scandals : a cross-cultural examination on celebrity endorsement
Huang, Jianping
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 133-150
Persistent link: https://www.econbiz.de/10012385180
Saved in:
10
Effectiveness of films, sport, celebrity or mascot to content in the advertising : a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
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