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subject:"Advertising media"
~accessRights:"restricted"
~subject:"Consumer behaviour"
~subject:"Credibility"
~subject:"Werbewirkung"
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Search: subject_exact:"Celebrity-Werbung"
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Advertising media
Consumer behaviour
Credibility
Werbewirkung
Celebrity endorsement
333
Celebrity-Werbung
333
Advertising effects
206
Konsumentenverhalten
153
Brand management
112
Markenführung
112
Markenimage
110
Brand image
106
Advertising
63
Werbung
63
Social Web
60
Social web
60
Internet marketing
46
Online-Marketing
46
Brand
39
Markenartikel
38
Athletes
37
Sportler
37
celebrity endorsement
35
Glaubwürdigkeit
34
Beziehungsmarketing
29
Relationship marketing
29
Indien
24
India
23
Social media
17
Sportmarketing
15
Sports marketing
15
Celebrity
14
advertising
14
Emotion
13
celebrity endorsements
13
Confidence
12
Vertrauen
12
Celebrity endorsements
11
China
11
Luxury goods
11
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252
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5
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Roy, Subhadip
9
Arora, Nilesh
5
Singh, Ramendra Pratap
5
Banerjee, Neelotpaul
4
Pradhan, Debasis
4
Bauer, Brittney C.
3
Bergkvist, Lars
3
Chan, Kara
3
Foroudi, Pantea
3
Huber, Frank
3
Hussain, Shahzeb
3
Ilicic, Jasmina
3
Melewar, T. C.
3
Mishrab, Aditya Shankar
3
Parsad, Chandan
3
Prashar, Sanjeev
3
Agnihotri, Arpita
2
Bailey, Ainsworth Anthony
2
Baxter, Stacey M.
2
Bhattacharya, Saurabh
2
Boeuf, Benjamin
2
Breuer, Christoph
2
Brison, Natasha T.
2
Carlson, Brad D.
2
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2
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2
Centeno, Edgar
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2
Felbert, Aaron von
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Gilal, Faheem Gul
2
Gilal, Naeem Gul
2
Gilal, Rukhsana Gul
2
Hudders, Liselot
2
Jain, Varsha
2
Johnson, Clark D.
2
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Journal of business research : JBR
19
International journal of advertising : the review of marketing communications
12
Journal of promotion management : innovations in planning and applied research
12
Journal of retailing and consumer services
10
Journal of marketing communications
9
Psychology & marketing
9
The journal of product & brand management
9
International journal of advertising : the quarterly review of marketing communications
6
International journal of sports marketing & sponsorship
6
Marketing intelligence & planning
5
Global business review
4
International review on public and non-profit marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : JPM
4
Journal of strategic marketing
4
Marketing letters : a journal of research in marketing
4
Asia Pacific journal of marketing and logistics
3
International journal of hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
International journal of market research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of sport management and marketing : IJSMM
3
Inventi impact: retailing & consumer services
3
Journal of advertising research
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international consumer marketing
3
SpringerLink / Bücher
3
The journal of brand management : an international journal
3
Tourism management perspectives : TMP
3
Vision : the journal of business perspective
3
European journal of marketing
2
Journal of Islamic marketing
2
Journal of consumer behaviour : an international research review
2
Journal of current issues and research in advertising
2
Journal of hospitality marketing & management
2
Journal of marketing theory and practice : JMTP
2
Manthan : journal of commerce and management
2
Tourism management : research, policies, practice
2
AMS review : official publication of the Academy of Marketing Science
1
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ECONIS (ZBW)
257
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1
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
2
TikTok content categories and user engagement behavior : Alisha Lehmann - celebrity athlete and influencer
Mereu, Sebastiano
- In:
Using influencer marketing as a digital business strategy
,
(pp. 214-234)
.
2024
Persistent link: https://www.econbiz.de/10014462515
Saved in:
3
Beauty product brand experimentation : how celebrities and reference groups influence South African female Generation Y consumers
Dalziel, Riané Cherylise
- In:
European journal of international management : EJIM
22
(
2024
)
1
,
pp. 31-51
Persistent link: https://www.econbiz.de/10014513932
Saved in:
4
Mall relevance, shoppers' well-being and mall loyalty : moderating role of social media celebrity
Javed, Hafiz Muhammad Usama
;
Yaqub, Rana Muhammad Shahid
; …
- In:
International journal of retail and distribution management
52
(
2024
)
2
,
pp. 168-182
Persistent link: https://www.econbiz.de/10014484235
Saved in:
5
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
6
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
7
Celebrity co-creator or celebrity endorser? : exploring mediating and moderating factors in Marcom decision
Roy, Subhadip
;
Mishrab, Aditya Shankar
;
Bailey, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 802-818
Persistent link: https://www.econbiz.de/10014518838
Saved in:
8
Increasing trust in influencer marketing : the effects of sponsorship disclosure and endorser type
Jia, Wufan
;
Fu, Lunrui
;
Dai, Yue
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 615-638
Persistent link: https://www.econbiz.de/10014513566
Saved in:
9
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
10
Trust me, I am famous : legitimating attractive celebrities as credible endorsers for charitable organisations
Leclercq, Thomas
;
Denis, Etienne
;
Hoornaert, Steven
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
1/2
,
pp. 102-128
Persistent link: https://www.econbiz.de/10014549723
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