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subject:"Akustische Markenführung"
~subject:"Consumer behaviour"
~subject:"Radio advertising"
~subject:"Television advertising"
~subject:"USA"
~subject:"Werbung"
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Akustische Markenführung
Consumer behaviour
Radio advertising
Television advertising
USA
Werbung
Advertising music
117
Werbemusik
117
Brand management
44
Markenführung
44
Konsumentenverhalten
35
Werbewirkung
34
Advertising effects
33
Musik
20
Music
19
Brand image
16
Markenimage
16
Music industry
16
Musikwirtschaft
16
Advertising
14
Deutschland
12
Germany
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Einzelhandel
7
Emotion
7
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6
Europa
6
Europe
6
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6
Markenartikel
6
Perception
6
Wahrnehmung
6
Corporate reputation
5
Fernsehwerbung
5
Firmenimage
5
Internet marketing
5
Ladengestaltung
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Online-Marketing
5
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Store design
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United States
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Steiner, Paul
7
Abolhasani, Morteza
2
Allan, David
2
Anand, Sandip
2
Borders, Aberdeen Leila
2
Craton, Lincoln G.
2
Kastner, Sonja
2
Kemp, Elyria
2
Kopp, Steven W.
2
Natesan, Chinna
2
Oakes, Steve
2
Raja, Md Washim
2
Salzmann, Ralph
2
Andersson, Pernille K.
1
Anglada-Tort, Manuel
1
Apaolaza-Ibáñez, Vanessa
1
Areni, Charles Scott
1
Aurand, Timothy W.
1
Ballouli, Khalid
1
Bennett, Gregg
1
Beukeboom, Camiel J.
1
Bonnin, Gaël
1
Bottausci, Ingrid
1
Boulbry, Gae͏̈lle
1
Calvert, Gemma Anne
1
Chebat, Jean-Charles
1
Choi, Beomjoon
1
Dubé, Laurette
1
Egermann, Hauke
1
Esch, Franz-Rudolf
1
Ferreira, Diogo Conque Seco
1
Gensch, Gerhard
1
Golrokhi, Zahra
1
Goudey, Alain
1
Graakjær, Nicolai
1
Groves, John
1
Gustafsson, Anders
1
Gustafsson, Clara
1
Guéguen, Nicolas
1
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1
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Journal of retailing and consumer services
4
SpringerLink / Bücher
4
Journal of advertising research
3
Journal of marketing communications
3
Marketing letters : a journal of research in marketing
3
The journal of consumer marketing
3
Designing and communicating experience
2
Journal of consumer behaviour : an international research review
2
Research
2
The international review of retail, distribution and consumer research
2
Asia Pacific journal of marketing and logistics
1
Cutting edge international research
1
European journal of marketing
1
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1
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1
Gabler-Edition Wissenschaft
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Innovation in advertising and branding communication
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of international consumer marketing
1
Journal of management analytics
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of travel and tourism marketing
1
Quick Guide
1
Routledge interpretive marketing research
1
Schriftenreihe Schriften zur Kulturwissenschaft
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Schriftenreihe Studien zum gewerblichen Rechtsschutz und zum Urheberrecht
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Springer eBook Collection / Business and Economics
1
Springer-Gabler Research
1
The journal of applied business research
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
2
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Müllensiefen, Daniel Th.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
3
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
4
The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
Saved in:
5
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
6
Disentangling effects of subjective and objective characteristics of advertising music
Liu, Gordon
;
Abolhasani, Morteza
;
Hang, Haiming
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1153-1183
Persistent link: https://www.econbiz.de/10013350955
Saved in:
7
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
8
Audio design in branding and advertising
Rodero, Emma
;
Larrea, Olatz
- In:
Innovation in advertising and branding communication
,
(pp. 69-85)
.
2021
Persistent link: https://www.econbiz.de/10012391633
Saved in:
9
Advertising music and the effects of incongruity resolution on consumer response
Abolhasani, Morteza
;
Oakes, Steve
;
Golrokhi, Zahra
- In:
Designing and communicating experience
,
(pp. 183-193)
.
2021
Persistent link: https://www.econbiz.de/10012648302
Saved in:
10
The sound factor in autoplay mobile video ads
Kim, Eunah
;
Huh, Jisu
- In:
Designing and communicating experience
,
(pp. 195-211)
.
2021
Persistent link: https://www.econbiz.de/10012648305
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