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subject:"Akustische Markenführung"
~subject:"Musikwirtschaft"
~subject:"Radio advertising"
~subject:"Television advertising"
~subject:"USA"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Search: subject_exact:"Advertising music"
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Akustische Markenführung
Musikwirtschaft
Radio advertising
Television advertising
USA
Werbung
Advertising music
57
Werbemusik
57
Consumer behaviour
31
Konsumentenverhalten
31
Advertising effects
22
Werbewirkung
22
Brand management
21
Markenführung
21
Music
16
Musik
16
Brand image
13
Markenimage
13
Music industry
13
Advertising
10
Emotion
6
Brand
5
Einzelhandel
5
Markenartikel
5
Retail trade
5
Corporate reputation
4
Fernsehwerbung
4
Firmenimage
4
Hörfunkwerbung
4
United States
4
Bibliometrics
3
Bibliometrie
3
Europa
3
Europe
3
Film industry
3
Filmwirtschaft
3
Internet marketing
3
Ladengestaltung
3
Online-Marketing
3
Perception
3
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Undetermined
12
Free
1
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Article
23
Book / Working Paper
3
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Aufsatz in Zeitschrift
Lehrbuch
Article in journal
23
Aufsatz im Buch
8
Book section
8
Hochschulschrift
8
Case study
5
Fallstudie
5
Conference paper
3
Konferenzbeitrag
3
Textbook
3
Thesis
3
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Language
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English
23
German
3
Author
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Steiner, Paul
3
Allan, David
2
Anand, Sandip
2
Borders, Aberdeen Leila
2
Craton, Lincoln G.
2
Kemp, Elyria
2
Kopp, Steven W.
2
Natesan, Chinna
2
Raja, Md Washim
2
Abolhasani, Morteza
1
Anglada-Tort, Manuel
1
Aurand, Timothy W.
1
Baker, David John
1
Ballouli, Khalid
1
Barth, Bertram
1
Bennett, Gregg
1
Borgstedt, Silke
1
Bottausci, Ingrid
1
Calvert, Gemma Anne
1
Choi, Beomjoon
1
Edwards, James
1
Egermann, Hauke
1
Gensch, Gerhard
1
Hang, Haiming
1
Hanusch, Folker
1
Haws, Kelly L.
1
Herzog, Martin
1
Hong, You Jeong
1
Joachimsthaler, Erich
1
Kellaris, James J.
1
Krishnan, Vijaykumar
1
Kumar, Ibha
1
Labrecque, Lauren I.
1
Lantos, Geoffrey P.
1
Lantos, Geofftrey P.
1
Lavack, Anne M.
1
Lee, Kyogu
1
Lepa, Steffen
1
Liu, Gordon
1
Lowe, Michael L.
1
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Institution
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Springer Fachmedien Wiesbaden
1
Published in...
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Journal of advertising research
3
The journal of consumer marketing
3
Journal of marketing communications
2
Journal of retailing and consumer services
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
Gabler Edition Wissenschaft
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Journal of international consumer marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of travel and tourism marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Research
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Springer-Gabler Research
1
The journal of product & brand management
1
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ECONIS (ZBW)
26
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1
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10
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26
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date (oldest first)
1
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
2
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
3
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
4
The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
Saved in:
5
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
6
Disentangling effects of subjective and objective characteristics of advertising music
Liu, Gordon
;
Abolhasani, Morteza
;
Hang, Haiming
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1153-1183
Persistent link: https://www.econbiz.de/10013350955
Saved in:
7
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
8
Towards a common terminology for music branding campaigns
Herzog, Martin
;
Lepa, Steffen
;
Egermann, Hauke
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 176-209
Persistent link: https://www.econbiz.de/10012178700
Saved in:
9
Multi-item scale construction to measure consumers' attitude toward advertising music
Raja, Md Washim
;
Anand, Sandip
;
Kumar, Ibha
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012203478
Saved in:
10
"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
Saved in:
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