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subject:"Australien"
~isPartOf:"Journal of advertising research"
~subject:"Marketing management"
~subject:"USA"
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Search: subject_exact:"Social marketing"
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Australien
Marketing management
USA
Social Marketing
6
Social marketing
6
Advertising effects
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4
Werbewirkung
4
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Rauchen
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Bergan, Daniel
1
Cantrell, Jennifer
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Hair, Elizabeth
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Journal of advertising research
Health marketing quarterly
12
International journal of nonprofit and voluntary sector marketing
10
Journal of advertising : official publication of the American Academy of Advertising
9
Working paper / National Bureau of Economic Research, Inc.
9
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Australasian marketing journal
6
Journal of nonprofit & public sector marketing
6
The SAGE handbook of social marketing
6
Journal of business research : JBR
5
International journal of nonprofit & voluntary sector marketing
4
International review on public and non-profit marketing
4
Young consumers : insight and ideas for responsible marketers
4
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
3
Europäische Hochschulschriften / 5
3
Journal of marketing management : MM
3
Journal of social marketing : JSOCM
3
Psychology & marketing
3
Contemporary issues in social marketing
2
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of strategic marketing
2
Key debates and contemporary issues in nonprofit marketing
2
Marketing intelligence & planning
2
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
2
Social marketing for public health : global trends and success stories
2
The Harvard John M. Olin discussion paper series
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AMS review : official publication of the Academy of Marketing Science
1
Advertising and violence : concepts and perspectives
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
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American economic journal : a journal of the American Economic Association
1
Applied economic perspectives and policy
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of management research and innovation
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Bridging the gap between advertising academia and practice
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
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Business horizons
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ECONIS (ZBW)
5
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1
Agents of social change : a model for targeting and engaging generation Z across plattforms : how a nonprofit rebuilt an advertising campaign to curb smoking by teens and young adu...
Vallone, Donna
;
Smith, Alexandria
;
Kenney, Tricia
; …
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 414-425
Persistent link: https://www.econbiz.de/10011628657
Saved in:
2
Framing advertisement to elicit positive emotions and attract foster carers : an investigation into the effects of advertising on high-cognitive-elaboration donations
Randle, Melanie
;
Miller, Leonie
;
Stirling, Joanna
; …
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10011628659
Saved in:
3
Stop the music!
Sheehan, Brian
;
Tsao, James
;
Pokrywczynski, James
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 309-321
Persistent link: https://www.econbiz.de/10009663642
Saved in:
4
The power of Citizen-group public-policy advertising : messages don’t need third-party validation to increase salience among pockets of voters
Bergan, Daniel
;
Risner, Genevieve
- In:
Journal of advertising research
52
(
2012
)
4
,
pp. 405-420
Persistent link: https://www.econbiz.de/10009710183
Saved in:
5
The power of theme and language in multi-cultural communities : which tobacco prevention messages are most persuasive to Mexican-American youth?
Kelly, Kathleen
;
Comello, Maria Leonora G.
;
Stanley, …
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10008697045
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