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subject:"Bank"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
~type:"article"
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Search: subject_exact:"Kundenbeziehungen"
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Subject
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Bank
Brand management
Beziehungsmarketing
645
Relationship marketing
645
Consumer behaviour
357
Konsumentenverhalten
357
Customer satisfaction
143
Kundenzufriedenheit
143
Markenführung
137
Dienstleistungsqualität
108
Service quality
108
Brand image
102
Markenimage
102
Social Web
92
Social web
92
Customer integration
86
Kundenintegration
85
Lieferantenmanagement
83
Supplier relationship management
83
Brand
73
Markenartikel
69
Internet marketing
65
Online-Marketing
65
Customer value
54
Kundenwert
54
Einzelhandel
45
Emotion
45
Marketing management
45
Marketingmanagement
45
Retail trade
45
Innovation
44
Beschwerdemanagement
38
Complaint management
38
Confidence
38
Vertrauen
38
Online retailing
37
Online-Handel
37
Social media
35
B-to-B-Marketing
34
Business-to-business marketing
34
Loyalty
34
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118
Free
5
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Article in journal
141
Aufsatz in Zeitschrift
141
Conference paper
2
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2
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English
141
Author
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Veloutsou, Cleopatra
5
Kim, Kyung Hoon
4
Ko, Eunju
4
Aiello, Gaetano
3
Andreini, Daniela
3
Black, Iain
3
Pedeliento, Giuseppe
3
Roy, Sanjit
3
Zarantonello, Lia
3
Balaji, M. S.
2
Bazi, Saleh
2
Bose, Sunny
2
Fetscherin, Marc
2
Filieri, Raffaele
2
Gorton, Matthew
2
Hajli, Nick
2
Harrigan, Paul
2
Japutra, Arnold
2
Mandler, Timo
2
McLean, Graeme J.
2
Molinillo, Sebastian
2
Mrad, Mona
2
Orth, Ulrich R.
2
Richard, Marie-Odile
2
Rose, Gregory
2
Salo, Jari
2
Sharifah Faridah Syed Alwi
2
Solerio, Chiara
2
Teck Ming Tan
2
Valette-Florence, Pierre
2
Wang, Shuman
2
Abosag, Ibrahim
1
Agarwal, James
1
Ahmad, Fayez
1
Ahmed, Zafar U.
1
Akrout, Houcine
1
Akter, Shahriar
1
Alatalo, Sari
1
Albert, Noe͏̈l
1
Alden, Dana
1
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Published in...
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Journal of business research : JBR
Journal of retailing and consumer services
108
The journal of product & brand management
99
The journal of brand management : an international journal
87
The international journal of bank marketing : IJBM
43
International journal of hospitality management
42
Cogent business & management
32
Industrial marketing management : the international journal for industrial and high-tech firms
31
Journal of strategic marketing
30
Asia Pacific journal of marketing and logistics
28
Marketing intelligence & planning
28
International journal of internet marketing and advertising : IJIMA
27
Psychology & marketing
26
European journal of marketing : EJM
25
Journal of promotion management : innovations in planning and applied research
24
The service industries journal
22
International journal of contemporary hospitality management
21
Journal of hospitality marketing & management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of financial services marketing : JFSM
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of marketing
17
Journal of travel and tourism marketing
17
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of marketing analytics : JMA
15
The journal of services marketing
15
The journal of business & industrial marketing
14
International journal of bank marketing
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of marketing communications
13
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
13
Journal of service management
13
Business horizons
12
European journal of marketing
12
Global business review
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of electronic customer relationship management : IJECRM
12
Journal of marketing management : MM
12
Journal of the Academy of Marketing Science
12
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ECONIS (ZBW)
141
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141
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1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
3
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
4
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
5
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
6
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
7
How do customers experience terroir? : an investigation of its ability to increase brand relationship quality
Couder, Julien
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556541
Saved in:
8
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
9
Would you forgive me? : from perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives
Ali, Faizan
;
El-Manstrly, Dahlia
;
Ghazanfar Ali Abbasi
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014368203
Saved in:
10
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
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