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subject:"Benutzerfreundlichkeit"
~subject:"Brand management"
~subject:"United States"
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Search: subject_exact:"Webpräsenz"
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Benutzerfreundlichkeit
Brand management
United States
Website
2,978
Consumer behaviour
964
Konsumentenverhalten
964
Electronic Commerce
879
E-commerce
863
Online-Marketing
837
Internet marketing
831
Online retailing
684
Online-Handel
683
Social Web
432
Social web
432
Internet
394
Customer satisfaction
321
Kundenzufriedenheit
321
Beziehungsmarketing
298
Dienstleistungsqualität
298
Relationship marketing
298
Service quality
298
Confidence
177
Vertrauen
177
USA
173
Deutschland
157
Germany
153
Evaluation
133
Tourism marketing
133
Tourismusmarketing
133
Public relations
132
Öffentlichkeitsarbeit
132
Bewertung
131
Werbewirkung
120
Advertising effects
118
Benutzerschnittstelle
117
Einzelhandel
117
Retail trade
117
User interface
117
Markenführung
116
Viral marketing
115
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Online availability
All
Undetermined
84
Free
28
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All
Article
336
Book / Working Paper
55
Journal
1
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All
Article in journal
284
Aufsatz in Zeitschrift
284
Aufsatz im Buch
50
Book section
50
Hochschulschrift
20
Graue Literatur
15
Non-commercial literature
15
Thesis
14
Arbeitspapier
9
Working Paper
9
Case study
6
Fallstudie
6
Guidebook
4
Ratgeber
4
Collection of articles of several authors
3
Sammelwerk
3
Accompanied by computer file
2
Conference paper
2
Elektronischer Datenträger als Beilage
2
Konferenzbeitrag
2
Adressbuch
1
Amtsdruckschrift
1
Collection of articles written by one author
1
Directory
1
Forschungsbericht
1
Government document
1
Konferenzschrift
1
Sammlung
1
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Language
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English
353
German
38
French
2
Author
All
Singh, Nitish
5
Lennon, Sharron J.
4
Nusair, Khaldoon
4
Okumus, Fevzi
4
Bauer, Hans H.
3
Bilgihan, Anil
3
Campo, Sara
3
Fernández-Cavia, José
3
Huang, Edgar
3
Jang, Soocheong
3
Jiménez-Barreto, Jano
3
Keßler, Esther
3
Kim, Minjeong
3
Lee, Younghwa
3
Loginova, Oksana
3
Rabsch, Stefan
3
Rubio Benito, Natalia
3
Aljukhadar, Muhammad
2
Angriawan, Arifin
2
Baack, Daniel W.
2
Baack, Donald
2
Barreda, Albert
2
Barreda, Albert A.
2
Bhattacharjee, Dhriti
2
Boehm, Matthias
2
Brenčič, Vera
2
Chang, Chiu-chi Angela
2
Cleff, Thomas
2
Coursaris, Constantinos K.
2
Dellaert, Benedict G. C.
2
Elberse, Anita
2
Ellonen, Hanna-Kaisa
2
Fesenmaier, Daniel R.
2
Fiore, Ann Marie
2
Foroudi, Pantea
2
Gast, Oliver
2
Geerts, Angy
2
Goldfarb, Avi
2
Grether, Mark
2
Gupta, Reetika
2
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Institution
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Springer Fachmedien Wiesbaden
2
Galileo Press
1
Internationales Berliner Wirtschaftsrechtsgespräch <4, 1999, Berlin>
1
Published in...
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Journal of fashion marketing and management
8
Journal of internet commerce
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Tourism management : research, policies, practice
7
Journal of business research : JBR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of vacation marketing : an international journal
5
International journal of business information systems : IJBIS
4
International journal of electronic business
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of internet marketing and advertising : IJIMA
4
Journal of electronic commerce research : JECR
4
Journal of marketing communications
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Tourism management perspectives : TMP
4
Electronic commerce research
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of hospitality management
3
International journal of pharmaceutical and healthcare marketing : IJPHM
3
International journal of selection and assessment
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising research
3
Journal of business and economic perspectives
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of travel and tourism marketing
3
SpringerLink / Bücher
3
Business - Innovation - High Tech
2
Contemporary research in e-branding
2
Corporate reputation review : an international journal
2
Electronic commerce research and applications
2
European research on management and business economics
2
Global business review
2
Global journal of business research : GJBR
2
Health marketing quarterly
2
International journal of business innovation and research
2
International journal of contemporary hospitality management
2
International journal of electronic customer relationship management : IJECRM
2
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ECONIS (ZBW)
392
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51
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392
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51
A review of e-mass customization as a branding strategy
Yan, Ye
;
Gupta, Suraksha
;
Schoefer, Klaus
;
Licsandru, Tana
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 215-223
Persistent link: https://www.econbiz.de/10012296209
Saved in:
52
Who is Being Trained in Economics? A New Interactive Website for Exploring the Race, Ethnicity, and Gender of Economics Majors at U.S. Colleges and Universities
Bayer, Amanda
-
2020
Persistent link: https://www.econbiz.de/10012849979
Saved in:
53
Communitybasierte Open Innovation-Plattformen für ältere Nutzer : kommunikative Usability, Sociability und eTrust
Digmayer, Claas
-
2016
Persistent link: https://www.econbiz.de/10011639325
Saved in:
54
What is more important to internet banking website users : usability or functionality?
Durucu, Murat
;
Isik, Mine
;
Calisir, Fethi
- In:
International journal of business information systems : …
30
(
2019
)
2
,
pp. 232-251
Persistent link: https://www.econbiz.de/10012037775
Saved in:
55
Measuring the impact of product placement with brand-related social media conversations and website traffic
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 481-499
Persistent link: https://www.econbiz.de/10012038422
Saved in:
56
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
57
Website interactivity and brand development of online travel agencies in China : the moderating role of age
Ye, Haobin
;
Barreda, Albert A.
;
Okumus, Fevzi
;
Nusair, …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 382-389
Persistent link: https://www.econbiz.de/10012023665
Saved in:
58
Evaluating state tourism websites using Search Engine Optimization tools
Vyas, Chaitanya
- In:
Tourism management : research, policies, practice
73
(
2019
),
pp. 64-70
Persistent link: https://www.econbiz.de/10012004668
Saved in:
59
The role of functional associations in building destination brand personality : when official websites do the talking
Vinyals-Mirabent, Sara
;
Kavaratzis, Mihalis
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 148-155
Persistent link: https://www.econbiz.de/10012063582
Saved in:
60
Following the money : the political determinants of e-fiscal transparency in US states
Chen, Can
;
Han, Yanbing
- In:
Public management review
21
(
2019
)
5
,
pp. 732-754
Persistent link: https://www.econbiz.de/10012178789
Saved in:
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