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subject:"Betriebswirtschaftslehre"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Betriebliche Wertschöpfung"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Marketing theory"
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Betriebswirtschaftslehre
Betriebliche Wertschöpfung
Konsumentenverhalten
Marketing theory
63
Marketingtheorie
63
B-to-B-Marketing
35
Business-to-business marketing
35
Lieferantenmanagement
21
Supplier relationship management
21
Beziehungsmarketing
16
Relationship marketing
16
Business network
14
Unternehmensnetzwerk
14
Service-Dominant Logic
13
Service-dominant logic
13
Value creation
11
Marketing management
10
Marketingmanagement
10
Bibliometrics
7
Bibliometrie
6
Marketing
6
Theory
6
Customer value
5
Dienstleistungsmarketing
5
Kundenwert
5
Services marketing
5
Theorie
5
Capital goods industry
4
Customer integration
4
Investitionsgüterindustrie
4
Kundenintegration
4
Performance management
4
Performance-Management
4
Value analysis
4
Wertanalyse
4
Bundling strategy
3
Customer satisfaction
3
Epistemology
3
Erkenntnistheorie
3
Innovation
3
Kundenzufriedenheit
3
Leistungsbündel
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English
13
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Lindgreen, Adam
3
Di Benedetto, C. Anthony
2
Eggert, Andreas
2
Frow, Pennie
2
Payne, Adrian
2
Baumann, Jasmin
1
Brodie, Roderick J.
1
Ekman, Peter
1
Fehrer, Julia
1
Gabrielsson, Mika
1
Geersbro, Jens
1
Geraerdts, Rob
1
Hartmann, Evi
1
Herb, Stefan
1
Kaartemo, Valtteri
1
Kovalchuk, Marina
1
Le Meunier-FitzHugh, Kenneth
1
Löbler, Helge
1
Pedersen, Carsten Lund
1
Pohlmann, Attila
1
Raggio, Randle D.
1
Ritter, Thomas
1
Rollins, Minna
1
Steinhoff, Lena
1
Thompson, Steven M.
1
Thornton, Sabrina C.
1
Ulaga, Wolfgang
1
Vargo, Stephen L.
1
Wilson, Hugh
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Industrial marketing management : the international journal for industrial and high-tech firms
Marketing theory
33
Journal of business research : JBR
15
Journal of macromarketing : examining the interactions among markets, marketing, and society
12
Journal of marketing management : MM
11
Journal of the Academy of Marketing Science
10
Journal of historical research in marketing
9
European journal of marketing : EJM
8
Marketing : ZFP ; journal of research and management
8
Marketing theory and applications
7
The impact of theory on representations of the consumer and the marketing organisation
7
AMS review : official publication of the Academy of Marketing Science
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of service management
6
The SAGE handbook of marketing theory
6
Journal of customer behaviour
5
Journal of marketing research : JMR
5
Journal of marketing theory and practice
5
International journal of electronic commerce : IJEC
4
Journal of business economics : JBE
4
Psychology & marketing
4
SAGE library in marketing
4
SpringerLink / Bücher
4
Critical marketing : issues in contemporary marketing
3
Expanding disciplinary space : on the potential of critical marketing
3
Gabler Edition Wissenschaft
3
International journal of hospitality management
3
Journal of business-to-business marketing
3
Journal of consumer behaviour : an international research review
3
Journal of macromarketing
3
Management decision : MD
3
Meddelanden från Svenska Handelshögskolan
3
Neue Herausforderungen an das Dienstleistungsmarketing
3
Research in consumer behavior
3
Service business
3
The service industries journal
3
Tourism management : research, policies, practice
3
Australasian marketing journal
2
Berichte aus der Betriebswirtschaft
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ECONIS (ZBW)
13
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13
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1
Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business marketing
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
Saved in:
2
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
3
Editorial: qualitative research in business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
4
From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
Saved in:
5
Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.
;
Löbler, Helge
;
Fehrer, Julia
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
Saved in:
6
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
7
Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
Saved in:
8
Research trajectories of Service-Dominant Logic : emergent themes of a unifying paradigm in business and management
Pohlmann, Attila
;
Kaartemo, Valtteri
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 53-68
Persistent link: https://www.econbiz.de/10011730101
Saved in:
9
The challenge of communicating reciprocal value promises : buyer-seller value proposition disparity in professional services
Baumann, Jasmin
;
Le Meunier-FitzHugh, Kenneth
;
Wilson, Hugh
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 107-121
Persistent link: https://www.econbiz.de/10011738398
Saved in:
10
Service network value co-creation : defining the roles of the generic actor
Ekman, Peter
;
Raggio, Randle D.
;
Thompson, Steven M.
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 51-62
Persistent link: https://www.econbiz.de/10011531229
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