//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Betriebswirtschaftslehre"
~isPartOf:"Journal of customer behaviour"
~subject:"Betriebliche Wertschöpfung"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing theory"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Betriebswirtschaftslehre
Betriebliche Wertschöpfung
Konsumentenverhalten
Marketing theory
14
Marketingtheorie
14
Consumer behaviour
5
Beziehungsmarketing
3
Relationship marketing
3
B-to-B-Marketing
2
Business-to-business marketing
2
Future
2
Großbritannien
2
Information technology
2
Informationstechnik
2
Marketing management
2
Marketingmanagement
2
United Kingdom
2
Zukunft
2
Alibaba
1
Alternative economy
1
Alternative Ökonomie
1
B2B marketing
1
B2C
1
Bibliometrics
1
Bibliometrie
1
Brand management
1
Business network
1
Classification
1
Communication
1
Competitive advantage
1
Decision
1
Decision-making
1
Dienstleistung
1
Dual-process theory
1
E-commerce
1
Electronic Commerce
1
Entscheidung
1
Forecast
1
Georg Wilhelm Friedrich Hegel
1
History of economic thought
1
Information behaviour
1
Information search
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Baker, Michael John
1
Baron, Steve
1
Gummesson, Evert
1
Lock, Andrew
1
McKie, David
1
Rondell, Jimmie G.
1
Sorhammar, David
1
Varey, Richard J.
1
more ...
less ...
Published in...
All
Journal of customer behaviour
Marketing theory
35
Journal of business research : JBR
15
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
12
Journal of marketing management : MM
11
Journal of the Academy of Marketing Science
10
Journal of historical research in marketing
9
European journal of marketing : EJM
8
Marketing : ZFP ; journal of research and management
8
Marketing theory and applications
7
The impact of theory on representations of the consumer and the marketing organisation
7
AMS review : official publication of the Academy of Marketing Science
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of service management
6
The SAGE handbook of marketing theory
6
Journal of marketing research : JMR
5
Journal of marketing theory and practice
5
International journal of electronic commerce : IJEC
4
Journal of business economics : JBE
4
Psychology & marketing
4
SAGE library in marketing
4
SpringerLink / Bücher
4
Critical marketing : issues in contemporary marketing
3
Expanding disciplinary space : on the potential of critical marketing
3
Gabler Edition Wissenschaft
3
International journal of hospitality management
3
Journal of business-to-business marketing
3
Journal of consumer behaviour : an international research review
3
Journal of macromarketing
3
Management decision : MD
3
Meddelanden från Svenska Handelshögskolan
3
Neue Herausforderungen an das Dienstleistungsmarketing
3
Research in consumer behavior
3
Service business
3
The service industries journal
3
Tourism management : research, policies, practice
3
Australasian marketing journal
2
Berichte aus der Betriebswirtschaft
2
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Commentary: Statistics in marketing and consumer research
Baron, Steve
- In:
Journal of customer behaviour
9
(
2010
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10008697930
Saved in:
2
The post-industrialism/post-capitalism citizen : a heterogeneous actor in a complex exchange and value creating environment
Rondell, Jimmie G.
;
Sorhammar, David
- In:
Journal of customer behaviour
9
(
2010
)
4
,
pp. 335-344
Persistent link: https://www.econbiz.de/10008780439
Saved in:
3
Staging consciousness : marketing 3.0 post-consumerism and future pathways
Varey, Richard J.
;
McKie, David
- In:
Journal of customer behaviour
9
(
2010
)
4
,
pp. 321-334
Persistent link: https://www.econbiz.de/10008780444
Saved in:
4
Information and communication technology and marketing science : a long term perspective on evolving consumer behaviour
Lock, Andrew
- In:
Journal of customer behaviour
9
(
2010
)
1
,
pp. 77-83
Persistent link: https://www.econbiz.de/10003965739
Saved in:
5
Editorial: Marketing in adversity
Baker, Michael John
;
Gummesson, Evert
- In:
Journal of customer behaviour
8
(
2009
)
2
,
pp. 97-103
Persistent link: https://www.econbiz.de/10003870012
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->