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subject:"Betriebswirtschaftslehre"
~person:"Akaka, Melissa Archpru"
~person:"Busser, James A."
~subject:"Betriebliche Wertschöpfung"
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Betriebswirtschaftslehre
Betriebliche Wertschöpfung
Marketing theory
12
Marketingtheorie
12
Service-Dominant Logic
10
Service-dominant logic
10
Value creation
6
Beziehungsmarketing
4
Customer integration
4
Kundenintegration
4
Relationship marketing
4
Customer value
3
Institutions
3
Kundenwert
3
Marketing
3
service-dominant logic
3
Ecosystems
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Institutional economics
2
Institutionenökonomik
2
Academic-practitioner divide
1
Austauschtheorie
1
Business network
1
Business start-up
1
Co-created value
1
Competitive advantage
1
Competitive service advantage
1
Confidence
1
Consumer behaviour
1
Consumer culture theory
1
Dienstleistung
1
Dienstleistungsmarketing
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Diffusion
1
Entrepreneurship
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Entrepreneurship approach
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Experience
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General theory
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Akaka, Melissa Archpru
Busser, James A.
Vargo, Stephen L.
9
Grönroos, Christian
7
Lusch, Robert F.
7
Pepels, Werner
6
Hughes, Tim
4
Kotler, Philip
4
Belz, Christian
3
Dichtl, Erwin
3
Gummerus, Johanna
3
Lindgreen, Adam
3
Ranjan, Kumar Rakesh
3
Read, Stuart
3
Shulga, Lenna V.
3
Tomczak, Torsten
3
Albinsson, Pia A.
2
Andreu, Luisa
2
Backhaus, Klaus
2
Böttger, Christian
2
Dahl, Andrew J.
2
Dai, Hua
2
Di Benedetto, C. Anthony
2
Eggert, Andreas
2
Engelhardt, Werner Hans
2
Freiling, Jörg
2
Frow, Pennie
2
Hansen, Ursula
2
Helm, Roland
2
Hilton, Toni
2
Hogg, Johannes
2
Holttinen, Heli
2
Hu, Tao
2
Hörschgen, Hans
2
Kayande, Ujwal
2
Kolb, Bonita M.
2
Laudien, Sven M.
2
Löbler, Helge
2
Meffert, Heribert
2
Nieschlag, Robert
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International journal of hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of international marketing
1
Journal of service management
1
Journal of strategic marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
The reciprocal role of trust in customer value co-creation
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
;
Kim, Hyelin
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
4
,
pp. 672-696
Persistent link: https://www.econbiz.de/10012520333
Saved in:
2
Customer acceptance of four types of hospitality value propositions
Shulga, Lenna V.
;
Busser, James A.
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012241949
Saved in:
3
Co-created value : multidimensional scale and nomological network
Busser, James A.
;
Shulga, Lenna V.
- In:
Tourism management : research, policies, practice
65
(
2018
),
pp. 69-86
Persistent link: https://www.econbiz.de/10011775064
Saved in:
4
The complexity of context : a service ecosystems approach for international marketing
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010233213
Saved in:
5
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
6
The context of experience
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Schau, Hope …
- In:
Journal of service management
26
(
2015
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10011401324
Saved in:
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