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subject:"Beziehungsmarketing"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Digitale Plattform"
~subject:"Marketingmanagement"
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Beziehungsmarketing
Digitale Plattform
Marketingmanagement
Online retailing
63
Online-Handel
63
Consumer behaviour
51
Konsumentenverhalten
51
Internet marketing
32
Online-Marketing
32
E-commerce
21
Electronic Commerce
21
Social Web
16
Social web
16
Relationship marketing
15
Website
15
Viral marketing
10
Virales Marketing
10
Advertising effects
9
Confidence
9
Vertrauen
9
Werbewirkung
9
e-commerce
8
social media
7
Brand image
6
Brand management
6
Customer satisfaction
6
Kundenzufriedenheit
6
Markenführung
6
Markenimage
6
Structural equation model
6
Strukturgleichungsmodell
6
purchase intention
6
Advertising
5
Internet
5
Werbung
5
structural equation modelling
5
India
4
Indien
4
Marketing management
4
Personalisierung
4
Personalization
4
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English
17
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Agrebi, Meriem
1
Babakus, Emin
1
Barrichello, Alcides
1
Blake, Brian F.
1
Bolat, Elvira
1
Brandtweiner, Roman
1
Brünink, Leonine A.
1
Bình Nghiêm-Phú
1
Carneiro-da-Cunha, Julio Araujo
1
Chandon, Jean Louis
1
Cheng, Robin
1
Dimitriadis, Sergios
1
Dung Phuong Hoang
1
Efthymios, Constantinides,
1
Enginkaya, Ebru
1
Ganguli, Shirshendu
1
Ghose, Sanjoy
1
Gopalakrishna B. V.
1
Goutam, Doddahulugappa
1
Guerreiro, Robson Coelho
1
Hamilton, Rhiannon L.
1
Ho, Ree Chan
1
Koritos, Christos
1
Krumay, Barbara
1
Llach, Josep
1
Lorenzo-Romero, Carlota
1
Mangold, W. Glynn
1
Morano, Rogério Scabim
1
Nam Hoai Nguyen
1
Ndasi, Wilson
1
Neuendorf, Kimberly A.
1
Nurlida Ismail
1
Roushan, Gelareh
1
Santi, Pedro Victor de
1
Santos, Emerson Gomes dos
1
Shamatta, Cristina
1
Smith, Katherine Taken
1
Tsimonis, Georgios
1
Vila-Brunet, Neus
1
Wang, John
1
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Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of retailing and consumer services
99
Journal of business research : JBR
45
Electronic commerce research
25
International journal of electronic marketing and retailing : IJEMR
23
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Information systems research : ISR
21
Transportation research / E : an international journal
21
International journal of production economics
19
Journal of internet commerce
18
International journal of business information systems : IJBIS
17
International journal of retail & distribution management
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
International journal of e-business research : an official publication of the Information Resources Management Association
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of retailing
15
Asia Pacific journal of marketing and logistics
14
International journal of electronic commerce : IJEC
14
International journal of retail and distribution management
14
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
14
Electronic markets : EM ; the international journal of electronic commerce and business media
13
International journal of electronic customer relationship management : IJECRM
13
Journal of electronic commerce research : JECR
12
Journal of management information systems : JMIS
11
Technological forecasting & social change : an international journal
11
Journal of the Academy of Marketing Science
10
The international review of retail, distribution and consumer research
10
Tourism management : research, policies, practice
10
European journal of operational research : EJOR
9
Information systems and e-business management : ISeB
9
Journal of organizational computing and electronic commerce
9
Journal of strategic marketing
9
Manufacturing & service operations management : M & SOM
9
NBER working paper series
9
Omega : the international journal of management science
9
International journal of production research
8
International journal of technology marketing : IJTMkt
8
Marketing science
8
The service industries journal
8
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ECONIS (ZBW)
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11
Examining relational benefits and costs in an online non-transactional context
Tsimonis, Georgios
;
Dimitriadis, Sergios
;
Koritos, Christos
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10011859036
Saved in:
12
Brand followers : motivations and attitudes of consumers to follow brands in social media
Yılmaz, Hakan
;
Enginkaya, Ebru
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10011387763
Saved in:
13
Customer motives and benefits for participating in online co-creation activities
Efthymios, Constantinides,
;
Brünink, Leonine A.
; …
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 21-48
Persistent link: https://www.econbiz.de/10011387766
Saved in:
14
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Saved in:
15
The impact of virtual communities on e-loyalty : a conceptual framework
Krumay, Barbara
;
Brandtweiner, Roman
;
Zauner, Christoph
- In:
International journal of internet marketing and …
6
(
2011
)
3
,
pp. 300-314
Persistent link: https://www.econbiz.de/10008907871
Saved in:
16
Population internet penetration rate and channel supply chain players' performances
Yan, Ruiliang
;
Wang, John
;
Ghose, Sanjoy
- In:
International journal of internet marketing and …
5
(
2009
)
4
,
pp. 329-347
Persistent link: https://www.econbiz.de/10003896337
Saved in:
17
The cross-national comparison of website feature preferences : a practical approach
Blake, Brian F.
;
Shamatta, Cristina
;
Neuendorf, Kimberly A.
- In:
International journal of internet marketing and …
5
(
2009
)
3
,
pp. 145-165
Persistent link: https://www.econbiz.de/10003877199
Saved in:
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