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subject:"Beziehungsmarketing"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Deutschland"
~subject:"Konsumentenverhalten"
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Beziehungsmarketing
Deutschland
Konsumentenverhalten
Internet marketing
52
Online-Marketing
52
Consumer behaviour
27
Advertising effects
18
Werbewirkung
18
Social Web
17
Social web
17
Advertising
15
Werbung
14
E-commerce
11
Electronic Commerce
11
Viral marketing
11
Virales Marketing
11
Brand management
10
Markenführung
10
Brand image
9
Markenimage
9
Social media
8
Online retailing
7
Online-Handel
7
Relationship marketing
7
Marketing management
6
Marketingmanagement
6
Distribution channel
5
Vertriebsweg
5
Brand
4
Internet
4
Markenartikel
4
Online advertising
4
Preismanagement
4
Pricing strategy
4
Search engine
4
Social media marketing
4
Suchmaschine
4
Digitalisierung
3
Digitization
3
Fernsehwerbung
3
Mobile communications
3
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23
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Article
27
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Article in journal
27
Aufsatz in Zeitschrift
27
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English
27
Author
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Clement, Michel
3
Pauwels, Koen
3
Dekimpe, Marnik G.
2
Haan, Evert de
2
Hennig-Thurau, Thorsten
2
Marchand, André
2
Shehu, Edlira
2
Abou Nabout, Nadia
1
Aksehirli, Zeynep
1
Anderl, Eva
1
Becker, Ingo Frank
1
Bowman, Douglas
1
Bruce, Norris I.
1
Croux, Christophe
1
Cui, Xuebin
1
De Maeyer, Peter
1
Decker, Reinhold
1
Dhaoui, Chedia
1
Dolen, Willemijn M. van
1
Dong, Lin
1
Eisingerich, Andreas B
1
Ewijk, Bernadette J. van
1
Frison, Steffi
1
Fritze, Martin Paul
1
Försch, Steffen
1
Gijsbrechts, Els
1
Goić, Marcel
1
González, Jorge
1
Grabenströer, Nadja Sophia
1
Guitart, Ivan A.
1
Gupta, Sunil
1
Hansen, Nele
1
Heitmann, Mark
1
Jerath, Kinshuk
1
Kalyanam, Kirthi
1
Kim, Ho
1
Kireyev, Pavel
1
Ko, Eunhee Emily
1
Kumar, V.
1
Kupfer, Ann-Kristin
1
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
207
Journal of retailing and consumer services
154
International journal of internet marketing and advertising : IJIMA
129
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
88
Journal of marketing communications
78
International journal of advertising : the review of marketing communications
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
Journal of promotion management : innovations in planning and applied research
60
International journal of electronic marketing and retailing : IJEMR
59
Journal of internet commerce
57
International journal of hospitality management
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
The journal of product & brand management
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Cogent business & management
42
Electronic commerce research
38
SpringerLink / Bücher
35
Management science : journal of the Institute for Operations Research and the Management Sciences
34
Journal of marketing
33
Information systems research : ISR
32
The journal of brand management : an international journal
32
International journal of technology marketing : IJTMkt
31
Journal of advertising research
31
Marketing intelligence & planning
31
Journal of promotion management : JPM
30
Asia Pacific journal of marketing and logistics
29
International journal of contemporary hospitality management
29
Journal of electronic commerce research : JECR
29
Journal of management information systems : JMIS
29
Technological forecasting & social change : an international journal
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of strategic marketing
28
Tourism management : research, policies, practice
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of e-business research : an official publication of the Information Resources Management Association
27
Psychology & marketing
27
Young consumers : insight and ideas for responsible marketers
26
Journal of hospitality marketing & management
25
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ECONIS (ZBW)
27
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
3
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
4
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
5
The risk of programmatic advertising : effects of website quality on advertising effectiveness
Shehu, Edlira
;
Abou Nabout, Nadia
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 663-677
Persistent link: https://www.econbiz.de/10012939494
Saved in:
6
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
7
Online display advertising for CPG brands : (when) does it work?
Ewijk, Bernadette J. van
;
Stubbe, Astrid
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012591030
Saved in:
8
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
9
Do mobile banner ads increase sales? : yes, in the offline channel
Osinga, Ernst C.
;
Zevenbergen, Menno
;
Zuijlen, Mark W. …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 439-453
Persistent link: https://www.econbiz.de/10012134264
Saved in:
10
When consumers can return digital products : influence of firm- and consumer-induced communication on the returns and profitability of news articles
Schulz, Petra
;
Shehu, Edlira
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 454-470
Persistent link: https://www.econbiz.de/10012134268
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