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subject:"Beziehungsmarketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Customer value"
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Search: subject_exact:"Customer lifetime value"
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Beziehungsmarketing
Customer value
Kundenwert
102
Relationship marketing
64
Consumer behaviour
38
Konsumentenverhalten
38
Betriebliche Wertschöpfung
29
Value creation
29
Customer integration
22
Kundenintegration
22
Customer equity
17
Brand management
15
Markenführung
15
Customer lifetime value
12
Value co-creation
12
Lieferantenmanagement
10
Social Web
10
Social web
10
Supplier relationship management
10
Brand image
9
Dienstleistungsqualität
9
Markenimage
9
Service quality
9
B-to-B-Marketing
7
Business-to-business marketing
7
Internet marketing
7
Luxury goods
7
Luxusgüter
7
Marketing management
7
Marketingmanagement
7
Online-Marketing
7
Service-Dominant Logic
7
Service-dominant logic
7
Customer satisfaction
6
Kundenzufriedenheit
6
Online retailing
6
Online-Handel
6
Salespeople
6
Verkaufspersonal
6
Fashion
5
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Undetermined
63
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Article
102
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Article in journal
102
Aufsatz in Zeitschrift
102
Conference paper
3
Konferenzbeitrag
3
Language
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English
102
Author
All
Kim, Kyung Hoon
6
Ko, Eunju
5
Kumar, V.
4
Akter, Shahriar
2
Chatterjee, Sharmila C.
2
Farías, Pablo
2
Garrett, Tony C.
2
Hidalgo, Pedro
2
Hossain, Md Afnan
2
Kim, Juran
2
Kim, Sang Jin
2
Latinovic, Zoran
2
Liu, Honglei
2
Luce, Fernando Bins
2
Navarro, Susana
2
Silveira, Cleo Schmitt
2
Sun, Yang
2
Sunder, Sarang
2
Tikkanen, Henrikki
2
Wang, Huanzhang
2
Wang, Shuman
2
Yuan, Chun Lin
2
Aiello, Gaetano
1
Allenby, Greg M.
1
An, Myoung-a
1
Andreu, Luisa
1
Aranha, Francisco
1
Aspara, Jaakko
1
Autry, Chad W.
1
Babu, Mujahid Mohiuddin
1
Barroso Campos, Carmen
1
Baumert, Thomas
1
Beeler-Connelly, Lisa L.
1
Beitelspacher, Lauren Skinner
1
Belk, Russell W.
1
Berger, Paul D.
1
Blocker, Christopher P.
1
Braun, Michael
1
Bruhn, Manfred
1
Cambra-Fierro, Jesús
1
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Published in...
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Journal of business research : JBR
Journal of marketing research : JMR
Industrial marketing management : the international journal for industrial and high-tech firms
86
Journal of retailing and consumer services
47
International journal of hospitality management
31
The service industries journal
28
SpringerLink / Bücher
27
Journal of marketing
26
The journal of business & industrial marketing
26
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
18
Marketing theory
18
Journal of service research : JSR
17
Journal of strategic marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The journal of services marketing
17
Gabler Edition Wissenschaft
16
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Handbook of research on customer equity in marketing
14
Journal of creating value
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
Journal of marketing analytics : JMA
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
International journal of electronic customer relationship management : IJECRM
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
European journal of marketing : EJM
9
European management journal
9
International journal of services and operations management
9
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ECONIS (ZBW)
102
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1
Value co-creation : Balancing B2B platform value and potential reverse-value effects
Latinovic, Zoran
;
Chatterjee, Sharmila C.
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014549652
Saved in:
2
Understanding consumer behavior during and after a Pandemic : implications for customer lifetime value prediction models
Tudoran, Ana Alina
;
Thomsen, Charlotte Hjerrild
; …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014548015
Saved in:
3
The effect of inside sales and hybrid sales structures on customer value creation
Ramos, Carla
;
Claro, Danny Pimentel
;
Germiniano, Renato
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468754
Saved in:
4
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
5
Value co-creation on a shared healthcare platform : impact on service innovation, perceived value and patient welfare
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hossain, Md Afnan
- In:
Journal of business research : JBR
140
(
2022
),
pp. 95-106
Persistent link: https://www.econbiz.de/10013040704
Saved in:
6
How to create more customer value in independent shops : a set-theoretic approach to value creation
Peng, Peng
;
Jacobs, Sofie
;
Cambré, Bart
- In:
Journal of business research : JBR
146
(
2022
),
pp. 241-250
Persistent link: https://www.econbiz.de/10013271393
Saved in:
7
Digitalization-enabled evolution of customer value creation : an executive view in financial services
Lähteenmäki, Ilkka
;
Nätti, Satu
;
Saraniemi, Saila
- In:
Journal of business research : JBR
146
(
2022
),
pp. 504-517
Persistent link: https://www.econbiz.de/10013271435
Saved in:
8
Luxury brand value co-creation with online brand communities in the service encounter
Chapman, Alexis
;
Dilmperi, Athina
- In:
Journal of business research : JBR
144
(
2022
),
pp. 902-921
Persistent link: https://www.econbiz.de/10013185060
Saved in:
9
Achieving the promise of AI and ML in delivering economic and relational customer value in B2B
Latinovic, Zoran
;
Chatterjee, Sharmila C.
- In:
Journal of business research : JBR
144
(
2022
),
pp. 966-974
Persistent link: https://www.econbiz.de/10013185064
Saved in:
10
Customer-based corporate valuation for publicly traded noncontractual firms
McCarthy, Daniel M.
;
Fader, Peter
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 617-635
Persistent link: https://www.econbiz.de/10011957962
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