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subject:"Beziehungsmarketing"
~person:"Bradlow, Eric T."
~person:"Gallarza, Martina G."
~person:"Lehmann, Donald R."
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Customer lifetime value"
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Beziehungsmarketing
Konsumentenverhalten
Customer value
23
Kundenwert
23
Relationship marketing
18
Betriebliche Wertschöpfung
7
Value creation
7
Customer satisfaction
6
Kundenzufriedenheit
6
customer lifetime value
6
Consumer behaviour
5
Dienstleistungsqualität
4
Forecasting model
4
Prognoseverfahren
4
RFM
4
Service quality
4
clumpiness
4
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Theorie
3
Theory
3
Customer acquisition
2
Ethiopia
2
Kundengewinnung
2
Loyalty
2
Marketing theory
2
Marketingtheorie
2
Markov chain
2
Markov-Kette
2
Measurement
2
Messung
2
Perceived value
2
Satisfaction
2
Tourism industry
2
Tourismuswirtschaft
2
Value dimensions
2
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7
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1
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Article
16
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3
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Article in journal
14
Aufsatz in Zeitschrift
14
Aufsatz im Buch
2
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2
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English
19
Author
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Bradlow, Eric T.
Gallarza, Martina G.
Lehmann, Donald R.
Kumar, V.
29
Madhani, Pankaj M.
14
Eggert, Andreas
11
Ko, Eunju
11
Fader, Peter
9
Günter, Bernd
9
Heinonen, Kristina
9
Helm, Sabrina
9
Verhoef, Peter C.
9
Bruhn, Manfred
8
Kim, Kyung Hoon
8
Venkatesan, Rajkumar
8
Bauer, Hans H.
7
Gil Saura, Irene
7
Krafft, Manfred
7
Neslin, Scott A.
7
Wiesel, Thorsten
7
Frow, Pennie
6
Georgi, Dominik
6
Glady, Nicolas
6
Hadwich, Karsten
6
Petersen, J. Andrew
6
Saarijärvi, Hannu
6
Skiera, Bernd
6
Strandvik, Tore
6
Ahn, Jiseon
5
Aksoy, Lerzan
5
Albadvi, Amir
5
Baesens, Bart
5
Gupta, Sunil
5
Haenlein, Michael
5
Hammerschmidt, Maik
5
Hollebeek, Linda D.
5
Kleinaltenkamp, Michael
5
Lemon, Katherine N.
5
Leone, Robert P.
5
Maas, Peter
5
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Published in...
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Handbook of research on customer equity in marketing
1
International journal of consumer studies
1
International journal of hospitality management
1
Journal of creating value
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing
1
Journal of service management
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
1
Report / Marketing Science Institute
1
Strategic marketing in tourism services
1
The journal of services marketing
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
19
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1
Consumer value of virtual music festivals
Gallarza, Martina G.
;
Tubillejas-Andrés, Berta
; …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 2012-2030
Persistent link: https://www.econbiz.de/10014335665
Saved in:
2
Defining and measuring customer value : some reflections and new perspectives
Gallarza, Martina G.
;
Sánchez-Fernández, Raquel
- In:
Journal of creating value
9
(
2023
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10014581524
Saved in:
3
Active and reactive value dimensions : a dynamic-based perspective in the hotel sector
Gallarza, Martina G.
;
Sánchez-Fernández, Raquel
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
7
,
pp. 1436-1473
Persistent link: https://www.econbiz.de/10013387412
Saved in:
4
A cross-cohort changepoint model for customer-base analysis
Gopalakrishnan, Arun
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 195-213
Persistent link: https://www.econbiz.de/10011672435
Saved in:
5
The past, present, and future of customer management
Oblander, Elliot Shin
;
Gupta, Sunil
;
Mela, Carl F.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 125-136
Persistent link: https://www.econbiz.de/10012301418
Saved in:
6
Empirically testable sources and implications of clumpiness
Zhang, Yao
;
Bradlow, Eric T.
;
Small, Dylan S.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 215-217
Persistent link: https://www.econbiz.de/10010515905
Saved in:
7
Commentary on "Predicting customer value using clumpiness from RFM to RFMC"
Rao, Vithala R.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 213-215
Persistent link: https://www.econbiz.de/10010515910
Saved in:
8
Predicting customer value using clumpiness : from RFM to RFMC
Zhang, Yao
;
Bradlow, Eric T.
;
Small, Dylan S.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 195-208
Persistent link: https://www.econbiz.de/10010515923
Saved in:
9
A multidimensional service-value scale based on Holbrook's typology of customer value : bridging the gap between the concept and its measurement
Gallarza, Martina G.
;
Arteaga, Francisco
;
Del Chiappa, …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 724-762
Persistent link: https://www.econbiz.de/10011731230
Saved in:
10
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
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