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subject:"Beziehungsmarketing"
~person:"Hübner, Alexander"
~person:"Jebarajakirthy, Charles"
~person:"Karjaluoto, Heikki"
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Beziehungsmarketing
Online retailing
15
Online-Handel
15
Relationship marketing
10
Consumer behaviour
9
Konsumentenverhalten
9
Einzelhandel
8
Retail trade
8
E-commerce
7
Electronic Commerce
7
Multichannel strategy
5
Multikanalvertrieb
5
Customer satisfaction
3
Distribution channel
3
Internet marketing
3
Kundenzufriedenheit
3
Online-Marketing
3
Vertriebsweg
3
Beschwerdemanagement
2
Bibliometrics
2
Bibliometrie
2
Brand management
2
Complaint management
2
Customer service
2
Dienstleistungsqualität
2
Fashion
2
Innovation adoption
2
Innovationsakzeptanz
2
Internet
2
Kundenservice
2
Lieferkette
2
Markenführung
2
Mode
2
Service quality
2
Social Web
2
Social web
2
Supply chain
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TCCM framework
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online retailing
2
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English
10
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Hübner, Alexander
Jebarajakirthy, Charles
Karjaluoto, Heikki
Kumar, Vikas
5
Park, Jungkun
5
Weaven, Scott
5
Bang, Nguyen
4
Bruhn, Manfred
4
Camilleri, Mark Anthony
4
Carlson, Jamie
4
Chung, Namho
4
Gallino, Santiago
4
Gao, Fei
4
Hjort, Klas
4
Moriuchi, Emi
4
Netessine, Serguei
4
Quach, Sara
4
Singh, Jasjit
4
Teng, Nina
4
Thaichon, Park
4
Usman, Osly
4
Akturk, M. Serkan
3
Algesheimer, René
3
Anshu, Kumari
3
Barari, Mojtaba
3
Chen, Lin
3
Civelek, Mustafa Emre
3
Filieri, Raffaele
3
Frasquet Deltoro, Marta
3
Ganguli, Shirshendu
3
Gaur, Loveleen
3
Gopalakrishna B. V.
3
Goutam, Doddahulugappa
3
Grewal, Dhruv
3
Gursimranjit Singh
3
Heinemann, Gerrit
3
Hellström, Daniel
3
Hudetz, Kai
3
Ieva, Marco
3
Jung, Na Young
3
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Journal of retailing and consumer services
2
Contemporary issues in digital marketing
1
International journal of electronic commerce : IJEC
1
International journal of retail and distribution management
1
Journal of customer behaviour
1
Journal of global information management
1
Journal of operations management
1
Journal of strategic marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
10
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1
Advancing the marketing-operations interface in omnichannel retail
Rooderkerk, Robert
;
Leeuw, Sander de
;
Hübner, Alexander
- In:
Journal of operations management
69
(
2023
)
2
,
pp. 188-196
Persistent link: https://www.econbiz.de/10014293327
Saved in:
2
How does online engagement drive consumers' webrooming intention? : a moderated-mediation approach
Shankar, Amit
;
Yadav, Rambalak
;
Gupta, Manish
; …
- In:
Journal of global information management
29
(
2021
)
6
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012614517
Saved in:
3
Negative eWOM and perceived credibility : a potent mix in consumer relationships
Izogo, Ernest Emeka
;
Jayawardhena, Chanaka
;
Karjaluoto, …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 149-169
Persistent link: https://www.econbiz.de/10013552690
Saved in:
4
The antecedents and outcomes of online consumer brand experience
Konttinen, Joel
;
Karjaluoto, Heikki
;
Shaikh, Aijaz. A.
- In:
Contemporary issues in digital marketing
,
(pp. 49-60)
.
2022
Persistent link: https://www.econbiz.de/10012698273
Saved in:
5
Deciphering in-store-online switching in multi-channel retailing context : role of affective commitment to purchase situation
Jebarajakirthy, Charles
;
Das, Manish
;
Shah, Dhara
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012666007
Saved in:
6
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
7
Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail
Tyrväinen, Olli
;
Karjaluoto, Heikki
;
Saarijärvi, Hannu
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012305392
Saved in:
8
Omnichannel experience : towards successful channel integration in retail
Tyrväinen, Olli
;
Karjaluoto, Heikki
- In:
Journal of customer behaviour
18
(
2019
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10012257442
Saved in:
9
Configuring retail fulfillment processes for omni-channel customer steering
Wollenburg, Johannes
;
Holzapfel, Andreas
;
Hübner, Alexander
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
4
,
pp. 540-575
Persistent link: https://www.econbiz.de/10011932690
Saved in:
10
Rewarding customers who keep a product : how reinforcement affects customers' product return decision in online retailing
Gelbrich, Katja
;
Gäthke, Jana
;
Hübner, Alexander
- In:
Psychology & marketing
34
(
2017
)
9
,
pp. 853-867
Persistent link: https://www.econbiz.de/10011738111
Saved in:
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