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subject:"Beziehungsmarketing"
~subject:"Logit-Modell"
~subject:"assortment planning"
~type_genre:"Book section"
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Beziehungsmarketing
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assortment planning
Retail assortment
75
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22
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21
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Feller, Marc
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Esteban-Millat, Irene
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Gázquez-Abad, Juan Carlos
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Martínez-López, Francisco J.
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Ruiz-Real, José Luis
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Handelscontrolling : neue Ansätze aus Theorie und Praxis zur Steuerung von Handelsunternehmen
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
1
Retail supply chain management : quantitative models and empirical studies
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ECONIS (ZBW)
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Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 151-157)
.
2018
Persistent link: https://www.econbiz.de/10013277505
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2
Optimizing retail assortments for diverse customer preferences
Smith, Stephen A.
- In:
Retail supply chain management : quantitative models …
,
(pp. 293-317)
.
2015
Persistent link: https://www.econbiz.de/10010529463
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3
Leistungen des Controlling für eine kundenorientierte Sortimentsgestaltung im Lebensmittel-Einzelhandel
Schröder, Hendrik
;
Feller, Marc
;
Rödl, Andreas
- In:
Handelscontrolling : neue Ansätze aus Theorie und …
,
(pp. 145-199)
.
2003
Persistent link: https://www.econbiz.de/10001831328
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4
Integriertes Markenmanagement in Distributionsnetzen : vom Co-Branding zur netzgeführten Marke
Ahlert, Dieter
- In:
Handelsmarken : Zukunftsperspektiven der …
,
(pp. 431-453)
.
2001
Persistent link: https://www.econbiz.de/10001580473
Saved in:
5
Kundenorientierte Sortimentsgestaltung als Herausforderung für das Controlling im Einzelhandel mit Lebensmitteln
Schröder, Hendrik
;
Feller, Marc
- In:
Handelscontrolling : neue Ansätze aus Theorie und …
,
(pp. 163-209)
.
2000
Persistent link: https://www.econbiz.de/10001536764
Saved in:
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