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subject:"Big event"
~isPartOf:"Journal of advertising research"
~isPartOf:"Sport management review"
~language:"eng"
~subject:"Event marketing"
~subject:"Feldforschung"
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Big event
Event marketing
Feldforschung
Event-Marketing
18
Sport event
8
Sportveranstaltung
8
Consumer behaviour
7
Konsumentenverhalten
7
Sport
6
Sports
6
Großveranstaltung
4
Sponsoring
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2015 AFC Asian Cup
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Fairley, Sheranne
4
Krishen, Anjala S.
2
LaTour, Michael S.
2
Lovegrove, Hannah
2
Parent, Milena M.
2
Tyler, B. David
2
Bakhsh, Jordan
1
Bendtsen, Lars
1
Brown, Michael
1
Bui, M̃y
1
Costa, Carla A.
1
Doyle, Jason P.
1
Drengner, Jan
1
Drewery, David
1
D’Elia, Kari
1
Eskerud, Line
1
Funk, Daniel C.
1
Gaus, Hansjoerg
1
Green, Chris
1
Grønholdt, Lars
1
Hanstad, Dag Vidar
1
Hyun, Moonsup
1
Jahn, Steffen
1
Jensen, Martin Juul
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Jordan, Jeremy S.
1
Kellett, Pamm
1
Martensen, Anne
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Newland, Brianna L.
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Pentecost, Robin D.
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Poon, Derek
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Potwarka, Luke R.
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Prendergast, Gerard P.
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Raggiotto, Francesco
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Scheinbaum, Angeline Close
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Snelgrove, Ryan
1
Stipp, Horst
1
Teixeira, Thales S.
1
West, Douglas C.
1
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Journal of advertising research
Sport management review
Tourism management : research, policies, practice
30
International journal of event and festival management
24
Journal of travel and tourism marketing
21
International journal of hospitality management
18
Food and wine events in Europe : a stakeholder approach
15
International journal of contemporary hospitality management
15
Journal of business research : JBR
15
Tourism management perspectives : TMP
15
Journal of hospitality marketing & management
13
International journal of sport management and marketing : IJSMM
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of retailing and consumer services
12
Events und Tourismus : Stand und Perspektiven der Eventforschung
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
Social enterprise and special events : market-based approaches to mission-driven gatherings
10
Memorable customer experiences : a research anthology
8
The business of events management
7
The journal of brand management : an international journal
7
European Sport management quarterly : ESMQ
6
Flagship marketing : concepts and places
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of arts management
5
International journal of retail & distribution management
5
Journal of destination marketing & management
5
Journal of hospitality and tourism insights
5
Journal of marketing management : MM
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Journal of vacation marketing : an international journal
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
5
European journal of marketing : EJM
4
International journal of sports marketing & sponsorship
4
Journal of business economics and management
4
Journal of consumer behaviour : an international research review
4
Journal of promotion management : JPM
4
Managing event operations
4
Marketing intelligence & planning
4
Scandinavian journal of hospitality and tourism
4
Strategic marketing in tourism services
4
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ECONIS (ZBW)
18
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1
Athletic goal achievement : a critical antecedent of event satisfaction, re-participation intention, and future exercise intention in participant sport events
Hyun, Moonsup
;
Jordan, Jeremy S.
- In:
Sport management review
23
(
2020
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10012295136
Saved in:
2
Living on the edge : psychological drivers of athletes' intention to re-patronage extreme sporting events
Raggiotto, Francesco
;
Scarpi, Daniele
- In:
Sport management review
23
(
2020
)
2
,
pp. 229-241
Persistent link: https://www.econbiz.de/10012295141
Saved in:
3
From intention to participation : exploring the moderating role of a voucher-based event leveraging initiative
Potwarka, Luke R.
;
Snelgrove, Ryan
;
Drewery, David
; …
- In:
Sport management review
23
(
2020
)
2
,
pp. 302-314
Persistent link: https://www.econbiz.de/10012295147
Saved in:
4
Consumer experience quality : a review and extension of the sport management literature
Yoshida, Masayuki
- In:
Sport management review
20
(
2017
)
5
,
pp. 427-442
Persistent link: https://www.econbiz.de/10011783800
Saved in:
5
Stakeholder perceptions on the democratic governance of major sports events
Parent, Milena M.
- In:
Sport management review
19
(
2016
)
4
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011566670
Saved in:
6
Leveraging events to ensure enduring benefits : the legacy strategy of the 2015 AFC Asian Cup
Fairley, Sheranne
;
Lovegrove, Hannah
;
Brown, Michael
- In:
Sport management review
19
(
2016
)
4
,
pp. 466-474
Persistent link: https://www.econbiz.de/10011566690
Saved in:
7
Image recovery from negative media coverage of a sport event : destination, venue, and event considerations
Fairley, Sheranne
;
Lovegrove, Hannah
;
Newland, Brianna L.
; …
- In:
Sport management review
19
(
2016
)
3
,
pp. 352-360
Persistent link: https://www.econbiz.de/10011598948
Saved in:
8
The effect of familiarity on associated sponsor and event brand attitudes following negative celebrity endorser publicity
Doyle, Jason P.
;
Pentecost, Robin D.
;
Funk, Daniel C.
- In:
Sport management review
17
(
2014
)
3
,
pp. 310-323
Persistent link: https://www.econbiz.de/10010401060
Saved in:
9
Optimizing the amount of entertainment in advertising : what's so funny about tracking reactions to humor?
Teixeira, Thales S.
;
Stipp, Horst
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 286-296
Persistent link: https://www.econbiz.de/10010199588
Saved in:
10
When kiosk retailing intimidates shoppers
Bui, M̃y
;
Krishen, Anjala S.
;
LaTour, Michael S.
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 346-363
Persistent link: https://www.econbiz.de/10009663633
Saved in:
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