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subject:"Big event"
~person:"Fairley, Sheranne"
~person:"Lacey, Russell"
~subject:"Event marketing"
~subject:"Urlaubsverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Big event
Event marketing
Urlaubsverhalten
Event-Marketing
14
Sport event
11
Sportveranstaltung
11
Großveranstaltung
5
Sponsoring
5
Sponsorship
5
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4
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2
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2
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Destinationsmanagement
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Event leverage
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Event tourism
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Tourismusmarketing
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2015 AFC Asian Cup
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Aufsatz in Zeitschrift
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14
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Fairley, Sheranne
Lacey, Russell
Scheinbaum, Angeline Close
7
Taheri, Babak
6
Schmitt, Bernd
5
Drengner, Jan
4
Wong, IpKin Anthony
4
Zarantonello, Lia
4
Arcodia, Charles
3
Atwal, Glyn
3
Brakus, J. Joško
3
Cai, Liping A.
3
Carlson, Jamie
3
Dias, Álvaro Lopes
3
Filo, Kevin
3
Funk, Daniel C.
3
Jahn, Steffen
3
Kim, Jong-hyeong
3
Krishen, Anjala S.
3
Kwiatkowski, Grzegorz
3
Lee, Woojin
3
Li, Mimi
3
Moital, Miguel
3
O'Brien, Danny
3
Page, Stephen J.
3
Schnitzer, Martin
3
Shobeiri, Saeed
3
Suh, Eunju
3
Tyler, B. David
3
Van Niekerk, Mathilda
3
Walker, Matthew
3
Williams, Alistair
3
Ai, Chi-Han
2
Aitken, Rob
2
Alexandris, Kostas
2
Armbrecht, John
2
Bekmeier-Feuerhahn, Sigrid
2
Benkenstein, Martin
2
Boo, Soyoung
2
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Sport management review
4
Tourism management : research, policies, practice
3
Journal of business research : JBR
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing communications
1
Journal of nonprofit & public sector marketing
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ECONIS (ZBW)
14
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1
The utility of including regular sport team events in event portfolios
Sobral, Vitor
;
Fairley, Sheranne
;
O'Brien, Danny
- In:
Journal of sport management : the official journal of …
37
(
2023
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10013533128
Saved in:
2
Factors influencing event media personnel's frame building process at the 2018 FIFA World Cup Russia
Sobral, Vitor
;
Fairley, Sheranne
;
O'Brien, Danny
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013326667
Saved in:
3
It was never ours : formalised event hosting rights and leverage
Kelly, Donna M.
;
Fairley, Sheranne
;
O'Brien, Danny
- In:
Tourism management : research, policies, practice
73
(
2019
),
pp. 123-133
Persistent link: https://www.econbiz.de/10012004912
Saved in:
4
What about the event? : how do tourism leveraging strategies affect small-scale events?
Kelly, Donna M.
;
Fairley, Sheranne
- In:
Tourism management : research, policies, practice
64
(
2018
),
pp. 335-345
Persistent link: https://www.econbiz.de/10011775007
Saved in:
5
Leveraging events to ensure enduring benefits : the legacy strategy of the 2015 AFC Asian Cup
Fairley, Sheranne
;
Lovegrove, Hannah
;
Brown, Michael
- In:
Sport management review
19
(
2016
)
4
,
pp. 466-474
Persistent link: https://www.econbiz.de/10011566690
Saved in:
6
Image recovery from negative media coverage of a sport event : destination, venue, and event considerations
Fairley, Sheranne
;
Lovegrove, Hannah
;
Newland, Brianna L.
; …
- In:
Sport management review
19
(
2016
)
3
,
pp. 352-360
Persistent link: https://www.econbiz.de/10011598948
Saved in:
7
Event social responsibility : a note to improve outcomes for sponsors and events
Scheinbaum, Angeline Close
;
Lacey, Russell
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1982-1986
Persistent link: https://www.econbiz.de/10011384219
Saved in:
8
How the anticipation can be as great as the experience : explaining event sponsorship exhibit outcomes via affective forecasting
Scheinbaum, Angeline Close
;
Lacey, Russell
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
2
,
pp. 209-224
Persistent link: https://www.econbiz.de/10010383925
Saved in:
9
Bringing baseball to the big screen : building sense of community outside of the ballpark
Fairley, Sheranne
;
Tyler, B. David
- In:
Journal of sport management : the official journal of …
26
(
2012
)
3
,
pp. 258-270
Persistent link: https://www.econbiz.de/10009559041
Saved in:
10
The role of belief in making a difference in enhancing attachment to a charity sport event
Filo, Kevin
;
Groza, Mark D.
;
Fairley, Sheranne
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10009565777
Saved in:
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