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subject:"Big event"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book section"
~type_genre:"Fallstudie"
~type_genre:"Thesis"
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Search: subject_exact:"Veranstaltungsmarketing"
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Subject
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Big event
Konsumentenverhalten
Event-Marketing
980
Event marketing
967
Consumer behaviour
248
Sportveranstaltung
159
Sport event
156
Großveranstaltung
150
Deutschland
149
Germany
149
Brand management
124
Markenführung
124
Tourismus
105
Tourism
103
Tourism industry
103
Tourismuswirtschaft
103
Beziehungsmarketing
94
Relationship marketing
94
Customer satisfaction
87
Holiday behaviour
87
Kundenzufriedenheit
87
Urlaubsverhalten
87
Tourism marketing
86
Tourismusmarketing
86
Veranstaltung
77
Event
76
Brand image
66
Markenimage
66
USA
66
United States
66
Marketing management
63
Marketingmanagement
63
Theory
59
Theorie
58
Emotion
57
Sport
57
Sponsoring
56
Sponsorship
56
Sports
56
Dienstleistungsqualität
49
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Online availability
All
Undetermined
161
Free
25
Type of publication
All
Article
341
Book / Working Paper
20
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Book section
Fallstudie
Thesis
Article in journal
280
Aufsatz im Buch
62
Hochschulschrift
20
Aufsatzsammlung
17
Collection of articles of several authors
14
Sammelwerk
14
Graue Literatur
11
Non-commercial literature
11
Case study
9
Arbeitspapier
4
Working Paper
4
Conference proceedings
3
Konferenzschrift
3
Glossar enthalten
2
Glossary included
2
Guidebook
2
Ratgeber
2
Reprint
2
Bibliografie enthalten
1
Bibliography included
1
Conference paper
1
Handbook
1
Handbuch
1
Konferenzbeitrag
1
Systematic review
1
Umfrage
1
Übersichtsarbeit
1
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Language
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English
304
German
56
French
1
Author
All
Fairley, Sheranne
6
Jahn, Steffen
5
Schmitt, Bernd
5
Taheri, Babak
5
Drengner, Jan
4
Brakus, J. Joško
3
Carlson, Jamie
3
Ermer, Beatrice
3
Kirchgeorg, Manfred
3
Krishen, Anjala S.
3
Lee, Woojin
3
Leenders, Mark A. A. M.
3
Van Niekerk, Mathilda
3
Zarantonello, Lia
3
Ai, Chi-Han
2
Aitken, Rob
2
Alexandris, Kostas
2
Altschwager, Teagan
2
Armbrecht, John
2
Bekmeier-Feuerhahn, Sigrid
2
Benkenstein, Martin
2
Boo, Soyoung
2
Bourgeon-Renault, Dominique
2
Bruhn, Manfred
2
Busser, James A.
2
Cai, Liping A.
2
Conduit, Jodie
2
Dias, Álvaro Lopes
2
Dolasinski, Mary Jo
2
Farrington, Thomas
2
Funk, Daniel C.
2
Gaus, Hansjoerg
2
Goodman, Steve
2
Gori, Keith
2
Gursoy, Dogan
2
Johanson, Misty
2
Kelly, Donna M.
2
Klaus, Philipp
2
Knobloch, Uli
2
Kwiatkowski, Grzegorz
2
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Institution
All
Dänemark / Erhvervs- og Byggestyrelsen
1
Technische Universität Chemnitz
1
Published in...
All
International journal of event and festival management
22
Journal of travel and tourism marketing
14
Tourism management : research, policies, practice
13
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of retailing and consumer services
10
International journal of hospitality management
9
Journal of business research : JBR
9
Tourism management perspectives : TMP
9
International journal of contemporary hospitality management
8
Customer Experience : Forum Dienstleistungsmanagement
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Sport management review
7
International journal of sport management and marketing : IJSMM
6
Journal of hospitality marketing & management
6
European Sport management quarterly : ESMQ
5
The journal of brand management : an international journal
5
Journal of marketing management : MM
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
3
Erlebnis- und Konsumwelten
3
European journal of marketing : EJM
3
International journal of arts management
3
International journal of retail & distribution management
3
Journal of advertising research
3
Journal of business economics and management
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality and tourism insights
3
Scandinavian journal of hospitality and tourism
3
Asia Pacific journal of marketing and logistics
2
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
2
Handbook on brand and experience management
2
Innovative marketing : IM
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of sports marketing & sponsorship
2
Journal of destination marketing & management
2
Journal of food products marketing
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Managing event operations
2
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Source
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ECONIS (ZBW)
361
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361
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1
Spatial authenticity and extraordinary experiences : music festivals and the everyday nature of tourism destinations
Skandalis, Alexandros
;
Banister, Emma
;
Byrom, John
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
2
,
pp. 357-370
Persistent link: https://www.econbiz.de/10014582227
Saved in:
2
Shared festival tourism experiences : the power and purpose of remembering together
Wood, Emma H.
;
Kinnunen, Maarit
;
Moss, Jonathan
;
Li, Yanning
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
2
,
pp. 409-427
Persistent link: https://www.econbiz.de/10014582246
Saved in:
3
Place-based community events and resistance to territorial stigmatisation
McGillivray, David
;
Walters, Trudie
;
Guillard, Séverin
- In:
International journal of event and festival management
15
(
2024
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10014535247
Saved in:
4
"I didn't want to promote it with a white girl" : marketing practices and boundary work at popular music festivals
Swartjes, Britt
- In:
International journal of event and festival management
15
(
2024
)
2
,
pp. 213-227
Persistent link: https://www.econbiz.de/10014535987
Saved in:
5
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
6
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
7
Struggle of the story : towards a sociocultural model of story world tension in communal consumption
Lindberg, Frank
;
Larsson Mossberg, Lena
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
5/6
,
pp. 498-519
Persistent link: https://www.econbiz.de/10014299339
Saved in:
8
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
9
Maintaining the status quo : the nature and role of policy stakeholders' perceptions of event value
Wallstam, Martin
- In:
International journal of event and festival management
13
(
2022
)
2
,
pp. 219-234
Persistent link: https://www.econbiz.de/10013284856
Saved in:
10
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
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