//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand"
~isPartOf:"Brand management ; Vol. 3"
~isPartOf:"Brand management ; Vol. 4"
~subject:"Befragung"
~subject:"Markenartikel"
~subject:"Risk"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Brand
Befragung
Markenartikel
Risk
Brand image
12
Consumer behaviour
12
Konsumentenverhalten
12
Markenimage
12
Brand management
10
Markenführung
10
Brand extension
6
Markentransfer
6
Bewertung
2
Evaluation
2
Brand architecture
1
Einzelhandel
1
Empirical method
1
Empirische Methode
1
Erfolgsfaktor
1
Financial services
1
Finanzdienstleistung
1
Handelsmarke
1
Interview
1
Lieferantenmanagement
1
Markenarchitektur
1
Perception
1
Präferenztheorie
1
Retail trade
1
Risiko
1
Spillover effect
1
Spillover-Effekt
1
Store brand
1
Strategic alliance
1
Strategische Allianz
1
Success factor
1
Supplier relationship management
1
Theory of preferences
1
Wahrnehmung
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Aufsatz im Buch
Book section
Reprint
5
Language
All
English
5
Author
All
Alden, Dana
1
Alpert, Frank
1
Batra, Rajeev
1
Erdem, Tülin
1
Kim, Chung K.
1
Kuhn, Kerri-Ann L.
1
Lavack, Anne M.
1
Lawson, Robert
1
Milberg, Sandra
1
Park, C. Whan
1
Pope, Nigel K. Ll.
1
Smith, Margo
1
Steenkamp, Jan-Benedict E. M.
1
Valenzuela, Ana
1
Zhao, Ying
1
more ...
less ...
Published in...
All
Brand management ; Vol. 3
Brand management ; Vol. 4
The evolution of brands : from signals of quality to storehouses of trust
8
Consumer brand relationships : meaning, measuring, managing
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Brand management ; Vol. 2
4
Cross-cultural and critical perspectives on brands
4
Psychology of branding
4
Fashion branding and communication : core strategies of European luxury brands
3
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
The Routledge companion to contemporary brand management
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
2
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
2
Brand management ; Vol. 1
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Contemporary consumer culture theory
2
Enhancing knowledge development in marketing ; Vol. 21
2
International marketing ; Vol. 2
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
2
Marketing in the new global order : challenges and opportunities
2
Marketing performativity : theories, practices and devices
2
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
2
21st century business practices : the evolving trends in India
1
Advances in electronic marketing
1
Alternative market research methods : market sensing
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Best practice der Markenführung
1
Branded lives : the production and consumption of meaning at work
1
Brands and brand management : contemporary research perspectives
1
Brands and branding
1
Business power : creating new wealth from IP assets
1
CSR und Brand Management : Marken nachhaltig führen
1
Cases on branding strategies and product development : successes and pitfalls
1
China-focused cases : selected winners of the CEIBS global case contest
1
Connected marketing : the viral, buzz and word of mouth revolution
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
-
2010
Persistent link: https://www.econbiz.de/10003922786
Saved in:
2
Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
Saved in:
3
How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
4
Evaluation of brand extensions : the role of product feature similarity and brand concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
Saved in:
5
Consumer evaluation of vertical brand extensions and core brands
Kim, Chung K.
;
Lavack, Anne M.
;
Smith, Margo
-
2010
Persistent link: https://www.econbiz.de/10003924416
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->