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subject:"Brand"
~isPartOf:"Consumer brand relationships : meaning, measuring, managing"
~isPartOf:"Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner"
~subject:"Germany"
~subject:"Konsumgütermarketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossary included"
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Ahuvia, Aaron
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Albert, Noël
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Barker, Ryan
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Ezan, Pascale
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Gollety, Mathilde
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Consumer brand relationships : meaning, measuring, managing
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
8
The evolution of brands : from signals of quality to storehouses of trust
8
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
5
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Brand management ; Vol. 2
4
Cross-cultural and critical perspectives on brands
4
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
4
Psychology of branding
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Fashion branding and communication : core strategies of European luxury brands
3
Marktorientierte Unternehmensführung : Grundkonzepte, Anwendungen und Lehre ; Festschrift für Hermann Freter zum 60. Geburtstag
3
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
3
The Routledge companion to contemporary brand management
3
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
2
Brand management ; Vol. 1
2
Brand management ; Vol. 3
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Contemporary consumer culture theory
2
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
2
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
2
Enhancing knowledge development in marketing ; Vol. 21
2
Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
2
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
2
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
2
Fallstudien zum internationalen Management, International Trade : 14 Fallstudien
2
Geschichte - Unternehmen - Archive : [Festschrift für Horst A. Wessel zum 65. Geburtstag]
2
Immaterielle Vermögenswerte : Bewertung, Berichterstattung und Kommunikation
2
Innovative Markenführung und -implementierung
2
International marketing ; Vol. 2
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Kundenintegration und Kundenbindung : wie Unternehmen von ihren Kunden profitieren
2
Marke : Erfolgsfaktor auch in Zukunft? ; [Markendialog Februar 2004]
2
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
2
Marketing in the new global order : challenges and opportunities
2
Marketing performativity : theories, practices and devices
2
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1
Measuring and managing brand love : the BERA platform
Barker, Ryan
;
Peacock, Jeffrey
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 243-260)
.
2015
Persistent link: https://www.econbiz.de/10011279668
Saved in:
2
Brand relationships with hockey teams
Aledin, Samil A.
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 146-161)
.
2015
Persistent link: https://www.econbiz.de/10011279719
Saved in:
3
Role of brands when children share snacks
Hémar-Nicolas, Valérie
;
Gollety, Mathilde
;
Damay, Coralie
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 123-145)
.
2015
Persistent link: https://www.econbiz.de/10011279720
Saved in:
4
The personality of brand lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
5
Product type and personality in brand relationships
Voorn, Ronald
;
Hegner, Sabrina
;
Pruyn, Ad
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 83-107)
.
2015
Persistent link: https://www.econbiz.de/10011279723
Saved in:
6
Role of brand love in consumer brand relationships
Albert, Noël
;
Merunka, Dwight
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 15-30)
.
2015
Persistent link: https://www.econbiz.de/10011279727
Saved in:
7
The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
Saved in:
8
Sponsorship of televised sport events : an analysis of mediating effects on sponsor image
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Quantitative marketing and marketing management : …
,
(pp. 467-483)
.
2012
Persistent link: https://www.econbiz.de/10009621555
Saved in:
9
Brand loyalty vs. loyalty to product attributes
Rungie, Cam
;
Laurent, Gilles
- In:
Quantitative marketing and marketing management : …
,
(pp. 423-444)
.
2012
Persistent link: https://www.econbiz.de/10009621743
Saved in:
10
Investigating cross-category brand loyal purchase behavior in FMCG
Boztuğ, Yasemin
;
Hildebrandt, Lutz
;
Silberhorn, Nadja
- In:
Quantitative marketing and marketing management : …
,
(pp. 287-302)
.
2012
Persistent link: https://www.econbiz.de/10009621755
Saved in:
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