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subject:"Brand"
~isPartOf:"International journal of consumer studies"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie"
~type_genre:"Collection of articles of several authors"
~type_genre:"Festschrift"
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Search: subject_exact:"Markenidentität"
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Subject
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Brand
Beziehungsmarketing
Markenartikel
Virales Marketing
Brand image
49
Markenimage
49
Consumer behaviour
46
Konsumentenverhalten
46
Brand management
40
Markenführung
40
Bibliometrics
7
Bibliometrie
7
Relationship marketing
6
Confidence
5
Internet marketing
5
Online-Marketing
5
Personality psychology
5
Persönlichkeitspsychologie
5
Social Web
5
Social web
5
Vertrauen
5
brand personality
5
Advertising
4
Advertising effects
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Luxury goods
4
Luxusgüter
4
Perception
4
Wahrnehmung
4
Werbewirkung
4
Werbung
4
brand equity
4
Bekleidung
3
Bekleidungsindustrie
3
Brand loyalty
3
Children
3
Clothing
3
Clothing industry
3
Designation of origin
3
Emotion
3
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Online availability
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Undetermined
19
Free
3
Type of publication
All
Article
27
Type of publication (narrower categories)
All
Article in journal
Aufsatz im Buch
Bibliografie
Collection of articles of several authors
Festschrift
Aufsatz in Zeitschrift
27
Language
All
English
Author
All
Abraham, Mathew
1
Antonides, Gerrit
1
Arnas, Yaşare Aktaş
1
Arora, Vibha
1
Arya, Vikas
1
Bernard, John C.
1
Bhanja, Nivedita
1
Borges, Ana Pinto
1
Bosman, Magdalena J. C.
1
Brandão, Amélia Maria Pinto da Cunha
1
Chakrabarti, Somnath
1
Erasmus, Alet C.
1
Fetscherin, Marc
1
Fuentes, Humberto
1
Gadekar, Mahesh
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
George, Ajimon
1
Gilal, Faheem Gul
1
Gilal, Naeem Gul
1
Gilal, Rukhsana Gul
1
Gong, Zhenxing
1
Gürhan-Canli, Zeynep
1
Hemsley-Brown, Jane
1
Hustvedt, Gwendolyn
1
Joseph, Ajay
1
Joseph, Eric Thomas
1
Joubert, Johan P. R.
1
Kolańska-Stronka, Magdalena
1
Kolbe, Diana
1
Krasa, Paweł
1
Lee, Seung-hee
1
Li, Ruiqin
1
Lin, Jing
1
Liu, Bo
1
Liu, Jiaojiao
1
Long, Chengzhi
1
Mahadevan, Kala
1
Maru, Chahat
1
Mehta, Ritu
1
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Published in...
All
International journal of consumer studies
Journal of business research : JBR
241
The journal of brand management : an international journal
182
The journal of product & brand management
182
Journal of retailing and consumer services
128
Asia Pacific journal of marketing and logistics
60
Psychology & marketing
56
European journal of marketing : EJM
50
International journal of hospitality management
50
Journal of marketing communications
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Marketing intelligence & planning
36
Journal of strategic marketing
33
Cogent business & management
32
Industrial marketing management : the international journal for industrial and high-tech firms
30
The journal of consumer marketing
30
Journal of travel and tourism marketing
29
Marketing letters : a journal of research in marketing
29
European journal of marketing
28
International journal of internet marketing and advertising : IJIMA
28
Journal of international consumer marketing
27
Journal of marketing management : MM
27
Journal of promotion management : innovations in planning and applied research
27
Journal of the Academy of Marketing Science
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Journal of global marketing
25
Journal of hospitality marketing & management
24
Journal of marketing
24
International marketing review
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
21
Journal of promotion management : JPM
21
Journal of Islamic marketing
20
Journal of fashion marketing and management
20
Journal of international marketing
20
The IUP journal of brand management : IJBRM
20
International journal of market research : JMRS ; the journal of the Market Research Society
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
Young consumers : insight and ideas for responsible marketers
18
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Source
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ECONIS (ZBW)
27
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1
The influence of self-brand connection on consumer reactions to symbolic incongruency and perceived betrayal
Sayin, Eda
;
Gürhan-Canli, Zeynep
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014531536
Saved in:
2
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
3
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
4
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
5
Masstige as a mediator of the relationship between a typical user's image and brand preference
Kolańska-Stronka, Magdalena
;
Krasa, Paweł
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014465447
Saved in:
6
Masstige consumption, brand happiness, and brand advocacy : a service perspective
Purohit, Sonal
;
Arora, Vibha
;
Radia, Karan Nilesh
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014465451
Saved in:
7
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
8
The impact of shared value proposition on consumer engagement through a sense of brand community
Lin, Jing
;
Long, Chengzhi
;
Liu, Bo
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014531603
Saved in:
9
The relationship between electronic word of mouth and brand : a systematic review and future research agenda
Maru, Chahat
;
Tata, Sai Vijay
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014465990
Saved in:
10
Brand trust and engagement in social commerce
George, Ajimon
;
Joseph, Ajay
;
Abraham, Mathew
;
Joseph, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1791-1809
Persistent link: https://www.econbiz.de/10014335640
Saved in:
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