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subject:"Brand"
~isPartOf:"International marketing review"
~isPartOf:"Journal of promotion management : JPM"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Markenidentität"
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Brand
Beziehungsmarketing
Markenartikel
Brand image
112
Markenimage
112
Consumer behaviour
90
Konsumentenverhalten
90
Brand management
78
Markenführung
78
Designation of origin
37
Herkunftsbezeichnung
37
International marketing
23
Internationales Marketing
23
Advertising effects
19
Werbewirkung
19
Advertising
13
Internet marketing
13
Online-Marketing
13
Werbung
13
Country of origin
11
Rules of origin
11
Ursprungsregeln
11
Social Web
10
Social web
10
Marketing management
9
Marketingmanagement
9
Personality psychology
8
Persönlichkeitspsychologie
8
Brand equity
7
China
6
Einzelhandel
6
Online retailing
6
Online-Handel
6
Relationship marketing
6
Retail trade
6
Comparison
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Country-of-origin
5
Globalisierung
5
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Undetermined
29
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Article
43
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Article in journal
Aufsatz im Buch
Bibliografie
Collection of articles of several authors
Aufsatz in Zeitschrift
43
Language
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English
Author
All
Arli, Denni
3
Ge, Jiaye
2
Kim, Eunice
2
Magnusson, Peter
2
Westjohn, Stanford A.
2
Zdravkovic, Srdan
2
Ahern, Lee
1
Ahmed, Zafar U.
1
Ahn, Euijin
1
Andéhn, Mikael
1
Baack, Daniel W.
1
Barnes, Liz
1
Bellur, Saraswathi
1
Bhattacharjee, Debashree Roy
1
Bravo Velázquez, Alberto
1
Bui, M̃y
1
Calderon-Monge, Esther
1
Chang, Yu-ting
1
Christodoulides, George
1
Chung, Hwiman
1
D'Antone, Simona
1
Dardis, Frank E.
1
Dewi Retno Rosari, Theresia Sri
1
Diallo, Mbaye Fall
1
Diamantopoulos, Adamantios
1
Donlan, Leah Kathleen
1
Eastin, Matthew S.
1
Fastoso, Fernando
1
Felix, Reto
1
Formisano, Marcello
1
Fraustino, Julia
1
Gao, Ying
1
Gautam, Vikas
1
Grappio, Silvia
1
Gupta, Narain
1
Hamilton, Mitchell
1
Han, C. M.
1
Hang, Haiming
1
He, Jiaxun
1
Heinberg, Martin
1
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Published in...
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International marketing review
Journal of promotion management : JPM
Journal of business research : JBR
238
The journal of brand management : an international journal
186
The journal of product & brand management
176
Journal of retailing and consumer services
120
Asia Pacific journal of marketing and logistics
56
Psychology & marketing
52
European journal of marketing : EJM
50
International journal of hospitality management
48
Journal of strategic marketing
38
Journal of marketing communications
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Marketing intelligence & planning
33
Cogent business & management
32
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of travel and tourism marketing
29
Marketing letters : a journal of research in marketing
29
The journal of consumer marketing
29
European journal of marketing
27
Journal of the Academy of Marketing Science
27
International journal of consumer studies
26
Journal of international consumer marketing
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Journal of marketing management : MM
25
Journal of promotion management : innovations in planning and applied research
24
Journal of global marketing
23
Journal of marketing
23
International journal of internet marketing and advertising : IJIMA
22
Journal of hospitality marketing & management
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
Journal of international marketing
20
The IUP journal of brand management : IJBRM
20
Journal of Islamic marketing
19
Journal of fashion marketing and management
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
International journal of market research : JMRS ; the journal of the Market Research Society
18
International journal of advertising : the quarterly review of marketing communications
17
International journal of market research
17
Qualitative market research : an international journal
17
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ECONIS (ZBW)
43
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21
The impact of brand gender on brand equity : findings from a large-scale cross-cultural study in ten countries
Lieven, Theo
;
Hildebrand, Christian
- In:
International marketing review
33
(
2016
)
2
,
pp. 178-195
Persistent link: https://www.econbiz.de/10011518461
Saved in:
22
The impact of repeated ad exposure on spillover from low fit extensions to a global brand
Lane, Vicki R.
;
Fastoso, Fernando
- In:
International marketing review
33
(
2016
)
2
,
pp. 298-318
Persistent link: https://www.econbiz.de/10011518668
Saved in:
23
The relationship between brand love and actual brand performance : evidence from an international study
Zarantonello, Lia
;
Formisano, Marcello
;
Grappio, Silvia
- In:
International marketing review
33
(
2016
)
6
,
pp. 806-824
Persistent link: https://www.econbiz.de/10011630313
Saved in:
24
The variable nature of country-to-brand association and its impact on the strength of the country-of-origin effect
Andéhn, Mikael
;
L'Espoir Decosta, J. N. Patrick
- In:
International marketing review
33
(
2016
)
6
,
pp. 851-866
Persistent link: https://www.econbiz.de/10011630385
Saved in:
25
Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
Saved in:
26
Brand and price : key signals when opening a franchise outlet
Calderon-Monge, Esther
;
Huerta-Zavala, Pilar
- In:
Journal of promotion management : JPM
21
(
2015
)
4
,
pp. 416-431
Persistent link: https://www.econbiz.de/10011433399
Saved in:
27
Assessing brand origin recognition accuracy and its antecedents in a developing country
Tjiptono, Fandy
;
Arli, Denni
;
Dewi Retno Rosari, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 631-648
Persistent link: https://www.econbiz.de/10011433590
Saved in:
28
The power of promoting healthy brands : familiarity in healthy product decision making
Bui, M̃y
;
Kemp, Elyria
;
Hamilton, Mitchell
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 739-759
Persistent link: https://www.econbiz.de/10011433651
Saved in:
29
External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
30
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
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