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subject:"Brand"
~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of promotion management : JPM"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Markenidentität"
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Subject
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Brand
Beziehungsmarketing
Markenartikel
Brand image
146
Markenimage
146
Consumer behaviour
120
Konsumentenverhalten
120
Brand management
103
Markenführung
103
Designation of origin
39
Herkunftsbezeichnung
39
International marketing
28
Internationales Marketing
28
Advertising effects
26
Werbewirkung
26
Internet marketing
16
Online-Marketing
16
Advertising
15
Rules of origin
15
Ursprungsregeln
15
Social Web
14
Social web
14
Werbung
14
country of origin
14
China
13
Globalisierung
12
Globalization
12
Relationship marketing
10
Emerging economies
9
India
9
Indien
9
Marketing management
9
Marketingmanagement
9
Personality psychology
9
Persönlichkeitspsychologie
9
Schwellenländer
9
Welt
9
World
9
purchase intention
9
Cultural identity
8
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Online availability
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Undetermined
34
Free
6
Type of publication
All
Article
63
Type of publication (narrower categories)
All
Article in journal
Aufsatz im Buch
Bibliografie
Collection of articles of several authors
Aufsatz in Zeitschrift
63
Language
All
English
Author
All
Diamantopoulos, Adamantios
4
Aashish, Kumar
2
Arli, Denni
2
Balabanis, George
2
Davvetas, Vasileios
2
Kim, Eunice
2
Kumar, V.
2
Raman, Prashant
2
Zdravkovic, Srdan
2
Ahern, Lee
1
Ahmed, Zafar U.
1
Ahn, Euijin
1
Alden, Dana
1
Allman, Helena F.
1
Ayala, Edgardo
1
Azzari, Vitor
1
Baack, Daniel W.
1
Bagozzi, Richard P.
1
Barnes, Liz
1
Baršytė, Justina
1
Batra, Rajeev
1
Bellur, Saraswathi
1
Bhardwaj, Vertica
1
Borah, Sourav Bikash
1
Bui, M̃y
1
Calderon-Monge, Esther
1
Carey, Lindsey Drylie
1
Chan, Fong Yee
1
Chan, Kenny K.
1
Chang, Yu-ting
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Chen, Jie
1
Chen, Qimei
1
Chowdhury, Tamgid Ahmed
1
Chung, Hwiman
1
Connell, Cara
1
Coulter, Robin A.
1
Dardis, Frank E.
1
Dewi Retno Rosari, Theresia Sri
1
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Published in...
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Journal of global marketing
Journal of international marketing
Journal of promotion management : JPM
Journal of business research : JBR
232
The journal of brand management : an international journal
180
The journal of product & brand management
176
Journal of retailing and consumer services
120
Asia Pacific journal of marketing and logistics
56
Psychology & marketing
52
European journal of marketing : EJM
50
International journal of hospitality management
48
Journal of marketing communications
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Marketing intelligence & planning
33
Journal of strategic marketing
32
Cogent business & management
31
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of travel and tourism marketing
29
Marketing letters : a journal of research in marketing
29
The journal of consumer marketing
29
European journal of marketing
27
Journal of the Academy of Marketing Science
27
International journal of consumer studies
26
Journal of international consumer marketing
25
Journal of marketing management : MM
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
24
Journal of promotion management : innovations in planning and applied research
24
International marketing review
23
International journal of internet marketing and advertising : IJIMA
22
Journal of hospitality marketing & management
21
Journal of marketing
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
The IUP journal of brand management : IJBRM
20
Journal of Islamic marketing
19
Journal of fashion marketing and management
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
International journal of market research : JMRS ; the journal of the Market Research Society
18
International journal of advertising : the quarterly review of marketing communications
17
International journal of market research
17
Qualitative market research : an international journal
17
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ECONIS (ZBW)
63
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1
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
2
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
3
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
4
A systematic analysis of non-accidental visual-spatial properties in Chinese brand names and their esthetic associations
Chan, Fong Yee
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 339-355
Persistent link: https://www.econbiz.de/10014390333
Saved in:
5
The impact of nostalgia on brand resurrection and iconness : the importance of being local
Gonzalez-Cavazos, Beatriz
;
Quintanilla, Claudia
;
Ayala, …
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 396-416
Persistent link: https://www.econbiz.de/10014390337
Saved in:
6
The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 32-48
Persistent link: https://www.econbiz.de/10014233448
Saved in:
7
Exploring human-centric attributes of smartphone set and their influence on brand advocacy by the customers : testing the moderating role of gender identity
Chowdhury, Tamgid Ahmed
;
Naheed, Shahneela
;
Idrish, Sherina
- In:
Journal of global marketing
37
(
2024
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10014515028
Saved in:
8
How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
9
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
10
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
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