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subject:"Brand"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Markenartikel"
~subject:"Social web"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Non-commercial literature"
~type_genre:"Thesis"
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Search: subject_exact:"Markenidentität"
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Brand
Markenartikel
Social web
Brand image
39
Markenimage
39
Consumer behaviour
31
Konsumentenverhalten
31
Brand management
30
Markenführung
30
Designation of origin
9
Herkunftsbezeichnung
9
Beziehungsmarketing
7
Relationship marketing
7
Personality psychology
6
Persönlichkeitspsychologie
6
Advertising effects
5
International marketing
5
Internationales Marketing
5
Werbewirkung
5
China
4
Italien
4
Italy
4
Luxury goods
4
Luxusgüter
4
Rules of origin
4
Ursprungsregeln
4
brand personality
4
Corporate reputation
3
Destination management
3
Destinationsmanagement
3
Emotion
3
Firmenimage
3
Marketing management
3
Marketingmanagement
3
Social Web
3
Tourism
3
Tourism marketing
3
Tourismus
3
Tourismusmarketing
3
Viral marketing
3
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Aufsatz im Buch
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Non-commercial literature
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English
17
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Vescovi, Tiziano
3
Checchinato, Francesca
2
Disegna, Marta
2
Aiello, Gaetano
1
Alikhani, Ali
1
Arora, Nilesh
1
Chaifetz, Marshal
1
Chieng, Fayrene Yew Leh
1
Chung, Christina
1
Donvito, Raffaele
1
Elsamadicy, Ahmed Mousa
1
Gaber, Hazem Rasheed
1
Girauc, Georges
1
Goi, Chai Lee
1
Kashif, Muhammad
1
Kim, Eun Young
1
Kim, Jonghoon
1
Kim, Jooho
1
Ko, Eunju
1
Lee, Hojae
1
Lee, Sanghoon
1
Lee, Sangwon
1
Mei Teh Goi
1
Mokhtarian, Pooria
1
Muk, Alexander
1
Mutlu, Berna
1
Pan, Alan J.
1
Pan, David W.
1
Park, Kyungae
1
Parsad, Chandan
1
Platania, Silvia Maria
1
Prashar, Sanjeev
1
Riley, Jen
1
Rylander, David
1
Saini, Aarti
1
Smith, Nicholas Pace
1
Trigui, Imene Trabelsi
1
Vijay, T. Sai
1
Wright, Len Tiu
1
Yoon, Sung-Joon
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
229
The journal of brand management : an international journal
185
The journal of product & brand management
169
Journal of retailing and consumer services
112
Psychology & marketing
48
Asia Pacific journal of marketing and logistics
46
European journal of marketing : EJM
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Journal of marketing communications
39
Marketing intelligence & planning
35
International journal of internet marketing and advertising : IJIMA
33
Journal of strategic marketing
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
The journal of consumer marketing
28
Cogent business & management
27
International journal of consumer studies
27
International journal of hospitality management
27
Journal of international consumer marketing
27
Journal of promotion management : innovations in planning and applied research
27
European journal of marketing
26
Marketing letters : a journal of research in marketing
26
Journal of marketing
25
Journal of promotion management : JPM
24
International marketing review
23
Journal of global marketing
23
Journal of the Academy of Marketing Science
22
Journal of marketing management : MM
21
Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
International journal of advertising : the review of marketing communications
19
Journal of fashion marketing and management
19
Young consumers : insight and ideas for responsible marketers
19
Journal of international marketing
18
International journal of market research : JMRS ; the journal of the Market Research Society
17
The IUP journal of brand management : IJBRM
17
Business horizons
16
International journal of advertising : the quarterly review of marketing communications
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
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ECONIS (ZBW)
17
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1
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
2
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
3
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
4
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
5
A geo-cultural approach to the purchase decision of counterfeit luxury brands in China
Kim, Jooho
;
Yoon, Sung-Joon
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012423202
Saved in:
6
Impact of brand personality traits on customer's brand commitment : case study: NIVEA hygienic products
Alikhani, Ali
;
Mokhtarian, Pooria
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 543-562
Persistent link: https://www.econbiz.de/10012622606
Saved in:
7
Preventing brand name blunders in doing business across cultures : theory and research
Pan, David W.
;
Pan, Alan J.
;
Mutlu, Berna
;
Rylander, David
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 115-146
Persistent link: https://www.econbiz.de/10012257934
Saved in:
8
Sustaining customer engagement through social media brand communities
Riley, Jen
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 344-357
Persistent link: https://www.econbiz.de/10012286205
Saved in:
9
Follow the leader or go your own way : the use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding
Chaifetz, Marshal
;
Smith, Nicholas Pace
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 358-366
Persistent link: https://www.econbiz.de/10012286206
Saved in:
10
Why do consumers use Facebook brand pages? : a case study of a leading fast-food brand fan page in Egypt
Gaber, Hazem Rasheed
;
Elsamadicy, Ahmed Mousa
;
Wright, …
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
3
,
pp. 293-310
Persistent link: https://www.econbiz.de/10012257900
Saved in:
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