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subject:"Brand"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"The journal of brand management : an international journal"
~person:"Hyun, Sunghyup Sean"
~person:"Ross, William T."
~person:"Šerić, Maja"
~subject:"Beziehungsmarketing"
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Brand
Beziehungsmarketing
Brand image
6
Markenimage
6
Brand management
5
Markenartikel
5
Markenführung
5
Consumer behaviour
4
Konsumentenverhalten
4
Relationship marketing
4
Internet marketing
2
Online-Marketing
2
Viral marketing
2
Virales Marketing
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"Green" practices
1
Brand anthropomorphism
1
Brand associations
1
Brand awareness
1
Brand connection
1
Brand equity
1
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Brand name
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Brand relationship outcomes
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Cognition
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Croatia
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Customer satisfaction
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Fast-food industry
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Human-like brand voice
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Hyun, Sunghyup Sean
Ross, William T.
Šerić, Maja
Powell, Shaun M.
4
Gil Saura, Irene
3
Gunasti, Kunter
3
Johnson, Lester W.
3
Keller, Kevin Lane
3
Abratt, Russell
2
Berenguer Contrí, Gloria
2
Casidy, Riza
2
Confente, Ilenia
2
Ekinci, Yuksel
2
Felix, Reto
2
Fetscherin, Marc
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Grohmann, Bianca
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Guerreiro, João Pedro Silva Martins
2
Guèvremont, Amélie
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Heine, Klaus
2
Ilicic, Jasmina
2
Jassawalla, Avan R.
2
Kara, Selcan
2
Kim, Soon-Ho
2
Kulczynski, Alicia
2
Loureiro, Sandra Maria Correia
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Machado, Joana César
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Melewar, T. C.
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Miller, Karen W.
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Mirzaei, Abas
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Phau, Ian
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Ramaseshan, B.
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Sashittal, Hemant Chaitanya
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Valette-Florence, Pierre
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1
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1
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Journal of hospitality marketing & management
The journal of brand management : an international journal
International journal of hospitality management
4
Journal of travel and tourism marketing
4
International journal of contemporary hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Psychology & marketing
1
The journal of services marketing
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ECONIS (ZBW)
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1
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
Saved in:
2
My brand identity lies in the brand name : personified suggestive brand names
Kara, Selcan
;
Gunasti, Kunter
;
Ross, William T.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 607-621
Persistent link: https://www.econbiz.de/10012297835
Saved in:
3
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
4
Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry
Šerić, Maja
;
Praničević, Daniela Garbin
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
Saved in:
5
Is it the "alpha" or the "numeric"? : consumers' evaluation of letter versus number changes in alphanumeric brand names
Kara, Selcan
;
Gunasti, Kunter
;
Ross, William T.
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 515-533
Persistent link: https://www.econbiz.de/10011349942
Saved in:
6
ICT, IMC, and brand equity in high-quality hotels of Dalmatia : an analysis from guest perceptions
Šerić, Maja
;
Gil Saura, Irene
- In:
Journal of hospitality marketing & management
21
(
2012
)
7/8
,
pp. 821-851
Persistent link: https://www.econbiz.de/10009688552
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