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subject:"Brand"
~isPartOf:"Journal of international marketing"
~language:"deu"
~language:"eng"
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Search: subject_exact:"Markenidentität"
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Brand
Brand image
36
Markenimage
36
Consumer behaviour
31
Konsumentenverhalten
31
Brand management
25
Markenführung
25
International marketing
17
Internationales Marketing
17
Markenartikel
17
Designation of origin
14
Herkunftsbezeichnung
14
Globalisierung
7
Globalization
7
country of origin
6
global brands
6
Emerging economies
5
Multinationales Unternehmen
5
Schwellenländer
5
Transnational corporation
5
Welt
5
World
5
perceived brand globalness
5
Cultural identity
4
Kulturelle Identität
4
Rules of origin
4
Ursprungsregeln
4
Beziehungsmarketing
3
National culture
3
Nationalkultur
3
Relationship marketing
3
USA
3
United States
3
culture
3
globalization
3
local brands
3
Brand extension
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer integration
2
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Undetermined
10
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Article
17
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Article in journal
17
Aufsatz in Zeitschrift
17
Language
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German
English
Author
All
Diamantopoulos, Adamantios
4
Balabanis, George
2
Davvetas, Vasileios
2
Allman, Helena F.
1
Azzari, Vitor
1
Bagozzi, Richard P.
1
Baršytė, Justina
1
Batra, Rajeev
1
Borah, Sourav Bikash
1
Coulter, Robin A.
1
Dimofte, Claudiu V.
1
Fenik, Anton P.
1
Gao, Hongzhi
1
Guissoni, Leandro Angotti
1
Gürhan-Canli, Zeynep
1
Hayran, Ceren
1
Herz, Marc Florian
1
Hewett, Kelly
1
Iacobucci, Dawn
1
Johansson, Johny K.
1
Keller, L. R.
1
Kim, Moon-Yong
1
Knight, John G.
1
Krishnan, Vijaykumar
1
Kumar, V.
1
Magnusson, Peter
1
Moon, Sangkil
1
Morgan, Felicia N.
1
Neciunskas, Paulius
1
Peng, Siqing
1
Qiao, Jiayu
1
Rodrigues, Jonny Mateus
1
Ruzeviciute, Ruta
1
Sarıal-Abi, Gülen
1
Schlegelmilch, Bodo B.
1
Scornavacca, Eusebio
1
Sharma, Amalesh
1
Stathopoulou, Anastasia
1
Strizhakova, Yuliya
1
Su, Meng
1
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Published in...
All
Journal of international marketing
Journal of business research : JBR
191
The journal of brand management : an international journal
167
The journal of product & brand management
155
Journal of retailing and consumer services
92
European journal of marketing : EJM
43
Psychology & marketing
42
Asia Pacific journal of marketing and logistics
40
Marketing intelligence & planning
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Journal of marketing communications
30
Journal of strategic marketing
30
The journal of consumer marketing
28
Marketing letters : a journal of research in marketing
27
European journal of marketing
25
Journal of international consumer marketing
25
International journal of consumer studies
24
International journal of hospitality management
24
Journal of the Academy of Marketing Science
24
Journal of marketing management : JMM ; journal of the Academy of Marketing
23
International marketing review
22
Journal of marketing
21
Journal of global marketing
20
Journal of promotion management : innovations in planning and applied research
20
Cogent business & management
19
Journal of promotion management : JPM
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of market research : JMRS ; the journal of the Market Research Society
17
Journal of fashion marketing and management
17
Young consumers : insight and ideas for responsible marketers
17
The IUP journal of brand management : IJBRM
16
International journal of advertising : the quarterly review of marketing communications
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Qualitative market research : an international journal
15
International journal of market research
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of marketing management : MM
14
Marketing : ZFP ; journal of research and management
14
Global business review
13
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ECONIS (ZBW)
17
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1
Brand origin effects during economic declines : evidence from an emerging market
Azzari, Vitor
;
Zambaldi, Felipe
;
Guissoni, Leandro Angotti
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10014294037
Saved in:
2
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
3
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
4
The influence of global brand distribution on brand popularity on social media
Kim, Moon-Yong
;
Moon, Sangkil
;
Iacobucci, Dawn
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
Saved in:
5
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
6
Consumers and brands across the globe : research synthesis and new directions
Gürhan-Canli, Zeynep
;
Sarıal-Abi, Gülen
;
Hayran, Ceren
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 96-117
Persistent link: https://www.econbiz.de/10011848807
Saved in:
7
Ritualization : a strategic tool to position brands in international markets
Sharma, Amalesh
;
Kumar, V.
;
Borah, Sourav Bikash
- In:
Journal of international marketing
25
(
2017
)
2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011709603
Saved in:
8
Intention-behavior discrepancy of foreign versus domestic brands in emerging markets : the relevance of consumer prior knowledge
Sun, Luping
;
Zheng, Xiaona
;
Su, Meng
;
Keller, L. R.
- In:
Journal of international marketing
25
(
2017
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011656835
Saved in:
9
Brand image evaluations : the interactive roles of country of manufacture, brand concept, and vertical line extension type
Allman, Helena F.
;
Fenik, Anton P.
;
Hewett, Kelly
; …
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 40-61
Persistent link: https://www.econbiz.de/10011500436
Saved in:
10
How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
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