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subject:"Brand"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau""
~subject:"Brand loyalty"
~subject:"Markenführung"
~type_genre:"Konferenzbeitrag"
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Brand
Brand loyalty
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brand community
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Breitsohl, Jan Christian
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Dineva, Denitsa Petrova
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Journal of marketing management : MM
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
International journal of advertising : the quarterly review of marketing communications
5
Journal of business research : JBR
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
The journal of brand management : an international journal
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
3
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Agrarian economy and rural development : realities and perspectives for Romania : 8th edition of the International Symposium
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Ethics, social responsibility and sustainability in marketing
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
Interdisciplinary management research XVI ; 1
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Scientific Annals of Economics and Business
1
Spatial transformation : processes, strategies, research design
1
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
1
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
1
The globalisation of Chinese business : implications for multinational investors
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
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1
Young people's preferences for Romanian agro alimentary goods
Timiras, Laura Catalina
- In:
Studies and scientific researches / Economics edition / …
(
2017
),
pp. 102-108
Persistent link: https://www.econbiz.de/10011810971
Saved in:
2
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
3
Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales
Skinner, Heather
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 817-834
Persistent link: https://www.econbiz.de/10011746429
Saved in:
4
Everyday dramas of conscience : navigating identity through creative neutralisations
Ritch, Elaine L.
;
Brownlie, Douglas
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1012-1032
Persistent link: https://www.econbiz.de/10011612541
Saved in:
5
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
Saved in:
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