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subject:"Brand"
~isPartOf:"Journal of promotion management : JPM"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Markenidentität"
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Subject
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Brand
Beziehungsmarketing
Markenartikel
Brand image
47
Markenimage
47
Brand management
37
Consumer behaviour
37
Konsumentenverhalten
37
Markenführung
37
Advertising effects
18
Werbewirkung
18
Advertising
12
Werbung
12
Internet marketing
10
Online-Marketing
10
Social Web
7
Social web
7
Designation of origin
6
Herkunftsbezeichnung
6
Marketing management
4
Marketingmanagement
4
Online retailing
4
Online-Handel
4
Product Placement
4
Product placement
4
Public relations
4
purchase intention
4
purchase intentions
4
Öffentlichkeitsarbeit
4
Celebrity endorsement
3
Celebrity-Werbung
3
Emotion
3
Facebook
3
Personality psychology
3
Persönlichkeitspsychologie
3
advertising
3
brand equity
3
brand familiarity
3
brand recall
3
structural equation modeling
3
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Online availability
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Undetermined
10
Type of publication
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Article
20
Type of publication (narrower categories)
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Article in journal
Aufsatz im Buch
Bibliografie
Collection of articles of several authors
Aufsatz in Zeitschrift
20
Language
All
English
Author
All
Arli, Denni
2
Kim, Eunice
2
Ahern, Lee
1
Ahmed, Zafar U.
1
Ahn, Euijin
1
Baack, Daniel W.
1
Barnes, Liz
1
Bellur, Saraswathi
1
Bui, M̃y
1
Calderon-Monge, Esther
1
Chang, Yu-ting
1
Chung, Hwiman
1
Dardis, Frank E.
1
Dewi Retno Rosari, Theresia Sri
1
Donlan, Leah Kathleen
1
Eastin, Matthew S.
1
Felix, Reto
1
Fraustino, Julia
1
Gautam, Vikas
1
Hamilton, Mitchell
1
Hinck, Wolfgang
1
Huang, Guanxiong
1
Huerta-Zavala, Pilar
1
Kaufmann, Hans Rüdiger
1
Kemp, Elyria
1
Kim, Jihye
1
Kim, Soojin
1
Lee, Sang Yeal
1
Lee, Sangwon
1
Loureiro, Sandra Maria Correia
1
Phau, Ian
1
Quintal, Vanessa
1
Rashid, Arooj
1
Roswinanto, Widyarso
1
Schmierbach, Mike
1
Sharma, Vikram
1
Srivastava, R. K.
1
Strutton, David
1
Tjiptono, Fandy
1
Yu, Hueiju
1
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Published in...
All
Journal of promotion management : JPM
Journal of business research : JBR
232
The journal of brand management : an international journal
180
The journal of product & brand management
176
Journal of retailing and consumer services
120
Asia Pacific journal of marketing and logistics
56
Psychology & marketing
52
European journal of marketing : EJM
50
International journal of hospitality management
48
Journal of marketing communications
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Marketing intelligence & planning
33
Journal of strategic marketing
32
Cogent business & management
31
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of travel and tourism marketing
29
Marketing letters : a journal of research in marketing
29
The journal of consumer marketing
29
European journal of marketing
27
Journal of the Academy of Marketing Science
27
International journal of consumer studies
26
Journal of international consumer marketing
25
Journal of marketing management : MM
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
24
Journal of promotion management : innovations in planning and applied research
24
International marketing review
23
Journal of global marketing
23
International journal of internet marketing and advertising : IJIMA
22
Journal of hospitality marketing & management
21
Journal of marketing
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
Journal of international marketing
20
The IUP journal of brand management : IJBRM
20
Journal of Islamic marketing
19
Journal of fashion marketing and management
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
International journal of market research : JMRS ; the journal of the Market Research Society
18
International journal of advertising : the quarterly review of marketing communications
17
International journal of market research
17
Qualitative market research : an international journal
17
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ECONIS (ZBW)
20
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20
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1
Twenty-five years after the fall of the Berlin Wall : an empirical revisit of West German consumers' attitudes toward products and brands from former East Germany
Ahmed, Zafar U.
;
Hinck, Wolfgang
;
Felix, Reto
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 895-910
Persistent link: https://www.econbiz.de/10011979301
Saved in:
2
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
3
Does social media matter? : investigating the effect of social media features on consumer attitudes
Arli, Denni
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 521-539
Persistent link: https://www.econbiz.de/10011799267
Saved in:
4
Metaphor as visual thinking in advertising and its effects : focus on brand familiarity and product involvement
Kim, Soojin
;
Kim, Jihye
;
Kim, Eunice
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 654-672
Persistent link: https://www.econbiz.de/10011799553
Saved in:
5
The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands
Gautam, Vikas
;
Sharma, Vikram
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 872-888
Persistent link: https://www.econbiz.de/10011799628
Saved in:
6
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
7
Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
Saved in:
8
Brand and price : key signals when opening a franchise outlet
Calderon-Monge, Esther
;
Huerta-Zavala, Pilar
- In:
Journal of promotion management : JPM
21
(
2015
)
4
,
pp. 416-431
Persistent link: https://www.econbiz.de/10011433399
Saved in:
9
Assessing brand origin recognition accuracy and its antecedents in a developing country
Tjiptono, Fandy
;
Arli, Denni
;
Dewi Retno Rosari, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 631-648
Persistent link: https://www.econbiz.de/10011433590
Saved in:
10
The power of promoting healthy brands : familiarity in healthy product decision making
Bui, M̃y
;
Kemp, Elyria
;
Hamilton, Mitchell
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 739-759
Persistent link: https://www.econbiz.de/10011433651
Saved in:
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