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subject:"Brand"
~isPartOf:"The journal of brand management : an international journal"
~person:"Hyun, Sunghyup Sean"
~person:"Phau, Ian"
~person:"Šerić, Maja"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Markenidentität"
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Brand
Beziehungsmarketing
Brand image
6
Consumer behaviour
6
Konsumentenverhalten
6
Markenimage
6
Brand management
5
Markenführung
5
Markenartikel
4
Emotion
2
Gender
2
Geschlecht
2
Luxury goods
2
Luxusgüter
2
Measurement
2
Messung
2
Relationship marketing
2
Scale development
2
"Green" practices
1
Brand anthropomorphism
1
Brand associations
1
Brand awareness
1
Brand equity
1
Brand extension
1
Brand genuinuity
1
Brand loyalty
1
Brand puffery
1
Consumer emotion
1
Customer satisfaction
1
Experiment
1
Expertise
1
Human-like brand voice
1
Kundenzufriedenheit
1
Luxury brand attachment
1
Markentransfer
1
Market research
1
Marktforschung
1
Name-brand voice assistant
1
Perceived quality
1
Perception
1
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English
4
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Hyun, Sunghyup Sean
Phau, Ian
Šerić, Maja
Powell, Shaun M.
4
Gunasti, Kunter
3
Johnson, Lester W.
3
Keller, Kevin Lane
3
Abratt, Russell
2
Casidy, Riza
2
Confente, Ilenia
2
Felix, Reto
2
Fetscherin, Marc
2
Gil Saura, Irene
2
Grohmann, Bianca
2
Guèvremont, Amélie
2
Heine, Klaus
2
Ilicic, Jasmina
2
Jassawalla, Avan R.
2
Kara, Selcan
2
Kulczynski, Alicia
2
Machado, Joana César
2
Melewar, T. C.
2
Miller, Karen W.
2
Mirzaei, Abas
2
Ramaseshan, B.
2
Ross, William T.
2
Sashittal, Hemant Chaitanya
2
Valette-Florence, Pierre
2
Velasco, Carlos
2
Webster, Cynthia M.
2
Wymer, Walter
2
Agnoli, Lara
1
Ahmadi, Hormoz
1
Ahuvia, Aaron C.
1
Ajitha, Soundararaj
1
Akbar, Mohammad Muzahid
1
Aktan, Damla
1
Albert, Noel
1
Almazyad, Fadi
1
Alnawas, Ibrahim
1
Alserhan, Baker Ahmad
1
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The journal of brand management : an international journal
International journal of hospitality management
4
Journal of travel and tourism marketing
4
Journal of hospitality marketing & management
2
Journal of retailing and consumer services
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing : EJM
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
The journal of services marketing
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
4
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1
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
2
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
Saved in:
3
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
4
Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
Saved in:
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