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subject:"Brand"
~isPartOf:"The journal of consumer marketing"
~person:"Black, William C."
~person:"Katsanis, Lea Prevel"
~subject:"Marktforschung"
~subject:"Scale development"
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Black, William C.
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How consumers' use of brand vs attributee information evolves over time
Raggio, RandleD.
;
Leone, Robert P.
;
Black, William C.
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 290-300
Persistent link: https://www.econbiz.de/10010416695
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2
Beyond "halo" : the identification and implications of differential brand effects across global markets
Raggio, Randle D.
;
Leone, Robert P.
;
Black, William C.
- In:
The journal of consumer marketing
31
(
2014
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10010373826
Saved in:
3
The dimensions of prescription drug brand personality as identified by consumers
Leonard, Erica
;
Katsanis, Lea Prevel
- In:
The journal of consumer marketing
30
(
2013
)
7
,
pp. 583-596
Persistent link: https://www.econbiz.de/10010232012
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