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subject:"Brand"
~language:"eng"
~person:"Azoulay, Audrey"
~person:"Czellar, Sandor"
~person:"Garolera, Jordi"
~subject:"Markenimage"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossary included"
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Brand management
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Azoulay, Audrey
Czellar, Sandor
Garolera, Jordi
Keller, Kevin Lane
7
Park, C. Whan
6
Schmitt, Bernd
6
Calder, Bobby J.
4
MacInnis, Deborah J.
4
Tybout, Alice M.
4
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3
Belk, Russell W.
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Erdem, Tülin
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Esch, Franz-Rudolf
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Kniazeva, Maria
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Loureiro, Sandra Maria Correia
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Asmat Nizam Abdul Talib
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Batra, Rajeev
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Benet-Martínez, Verónica
2
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Casson, Mark
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Cheah, Isaac
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Brand management ; Vol. 2
2
Cross-cultural and critical perspectives on brands
1
Customer engagement marketing
1
Marketing-mix strategies - product strategy and promotion strategy
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ECONIS (ZBW)
5
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Engaging with brands : the influence of dispositional and situational brand engagement on customer advocacy
Liu, Richie L.
;
Sprott, David E.
;
Spangenberg, Eric R.
; …
- In:
Customer engagement marketing
,
(pp. 269-292)
.
2018
Persistent link: https://www.econbiz.de/10011739869
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2
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
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3
Do brand personality scales really measure brand personality?
Azoulay, Audrey
;
Kapferer, Jean-Noël
-
2010
Persistent link: https://www.econbiz.de/10003924375
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4
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
5
Consumer attitude toward brand extensions : an integrative model and research propositions
Czellar, Sandor
-
2009
Persistent link: https://www.econbiz.de/10003836114
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