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subject:"Brand"
~language:"eng"
~person:"Gupta, Suraksha"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Markenidentität"
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Brand
Beziehungsmarketing
Markenartikel
Virales Marketing
Brand image
15
Markenimage
15
Brand management
11
Markenführung
11
Consumer behaviour
5
Konsumentenverhalten
5
Corporate reputation
3
Firmenimage
3
Place marketing
3
Reputation
3
Standortmarketing
3
Brand competitiveness
2
Brand value
2
Competition
2
Complexity theory
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Marketing management
2
Marketingmanagement
2
Place image
2
Relationship marketing
2
Tourism marketing
2
Tourismusmarketing
2
Wettbewerb
2
Betriebliche Wertschöpfung
1
Bottom of the pyramid (BoP)
1
Brand adoption
1
Brand differentiation
1
Brand knowledge
1
Brand loyalty
1
Brand perception
1
Brand purchasing intention
1
Brand representative
1
Brand-reseller relationships
1
Brand–reseller relationships
1
CFA
1
Cinema
1
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Article in journal
Aufsatz im Buch
Aufsatz in Zeitschrift
Bibliografie
Collection of articles of several authors
Arbeitspapier
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Graue Literatur
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Non-commercial literature
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Language
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English
Author
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Gupta, Suraksha
Loureiro, Sandra Maria Correia
19
Sarkar, Abhigyan
17
Japutra, Arnold
16
Khan, Imran
15
Diamantopoulos, Adamantios
14
Han, Heesup
14
Bang, Nguyen
13
Sarkar, Juhi Gahlot
13
Ekinci, Yuksel
12
Gil Saura, Irene
12
Guzman, Francisco
12
Kumar, Vikas
12
Phau, Ian
12
Rahman, Zillur
12
Fetscherin, Marc
11
Melewar, T. C.
11
Sreejesh, S.
11
Hollebeek, Linda D.
10
Keller, Kevin Lane
10
Veloutsou, Cleopatra
10
Augusto, Mário Gomes
9
Brodie, Roderick J.
9
Hyun, Sunghyup Sean
9
King, Ceridwyn
9
Ko, Eunju
9
Šerić, Maja
9
Foroudi, Pantea
8
Johnson, Lester W.
8
Paul, Justin
8
Roy, Sanjit
8
Brandão, Amélia Maria Pinto da Cunha
7
Casidy, Riza
7
Christodoulides, George
7
Davvetas, Vasileios
7
Delgado-Ballester, Elena
7
Hwang, Jinsoo
7
Ilicic, Jasmina
7
Joshi, Richa
7
Kaufmann, Hans Rüdiger
7
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Journal of business research : JBR
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
7
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1
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
2
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
3
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
4
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
5
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
6
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
Saved in:
7
The local brand representative in reseller networks
Gupta, Suraksha
;
Ozdemir, Sena
;
Czinkota, Michael R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5712-5723
Persistent link: https://www.econbiz.de/10011597467
Saved in:
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