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subject:"Brand"
~language:"eng"
~person:"Han, Heesup"
~person:"Hyun, Sunghyup Sean"
~person:"Sarkar, Juhi Gahlot"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie"
~type_genre:"Collection of articles of several authors"
~type_genre:"Festschrift"
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Search: subject_exact:"Markenidentität"
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Brand
Beziehungsmarketing
Markenartikel
Virales Marketing
Brand image
42
Markenimage
42
Consumer behaviour
39
Konsumentenverhalten
39
Brand management
34
Markenführung
34
Relationship marketing
24
Customer satisfaction
13
Kundenzufriedenheit
13
Brand loyalty
7
Emotion
6
Hotel industry
6
Hotellerie
6
Brand prestige
5
Jugendliche
5
Luxury goods
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Luxusgüter
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Markentreue
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Youth
5
Dienstleistungsqualität
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Perception
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Service quality
4
Tourism marketing
4
Tourismusmarketing
4
Wahrnehmung
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Advertising effects
3
Brand personality
3
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3
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3
Corporate Social Responsibility
3
Corporate reputation
3
Corporate social responsibility
3
Cruise
3
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3
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33
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Article in journal
Aufsatz im Buch
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Collection of articles of several authors
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33
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English
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Han, Heesup
Hyun, Sunghyup Sean
Sarkar, Juhi Gahlot
Loureiro, Sandra Maria Correia
18
Sarkar, Abhigyan
17
Japutra, Arnold
16
Diamantopoulos, Adamantios
14
Khan, Imran
14
Bang, Nguyen
13
Ekinci, Yuksel
12
Gil Saura, Irene
12
Guzman, Francisco
12
Kumar, Vikas
12
Phau, Ian
12
Rahman, Zillur
12
Fetscherin, Marc
11
Melewar, T. C.
11
Keller, Kevin Lane
10
Sreejesh, S.
10
Augusto, Mário Gomes
9
Brodie, Roderick J.
9
King, Ceridwyn
9
Ko, Eunju
9
Veloutsou, Cleopatra
9
Šerić, Maja
9
Foroudi, Pantea
8
Hollebeek, Linda D.
8
Paul, Justin
8
Roy, Sanjit
8
Casidy, Riza
7
Christodoulides, George
7
Davvetas, Vasileios
7
Gupta, Suraksha
7
Ilicic, Jasmina
7
Johnson, Lester W.
7
Joshi, Richa
7
Kaufmann, Hans Rüdiger
7
Kaushik, Arun Kumar
7
MacInnis, Deborah J.
7
Park, C. Whan
7
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International journal of hospitality management
8
Journal of travel and tourism marketing
8
Asia Pacific journal of marketing and logistics
2
International journal of contemporary hospitality management
2
Young consumers : insight and ideas for responsible marketers
2
European journal of marketing
1
International journal of retail and distribution management
1
Journal of fashion marketing and management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing for higher education
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
Society and business review
1
The journal of brand management : an international journal
1
Tourism and hospitality research : the surrey quarterly review
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ECONIS (ZBW)
33
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1
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
2
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
3
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
4
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
5
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
6
Perceived hygiene attributes in the hotel industry: customer retention amid the COVID-19 crisis
Yu, Jongsik
;
Seo, Jungwoon
;
Hyun, Sunghyup Sean
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012435868
Saved in:
7
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
8
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
9
The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny
;
Han, Heesup
;
Ariza-Montes, Antonio
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
Saved in:
10
Attributes of medical tourism destination brands : case study of the Korean medical tourism market
Yu, Jongsik
;
Seo, Jungwoon
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
38
(
2021
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10012440375
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