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subject:"Brand"
~person:"Baumgarth, Carsten"
~person:"Foroudi, Pantea"
~subject:"Brand loyalty"
~subject:"Cultural marketing"
~subject:"Markenführung"
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Search: subject_exact:"Markenidentität"
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Brand
Brand loyalty
Cultural marketing
Markenführung
Brand image
39
Markenimage
39
Brand management
32
Markenartikel
16
Consumer behaviour
14
Konsumentenverhalten
14
Corporate reputation
8
Deutschland
8
Firmenimage
8
Germany
8
Reputation
8
Markenpolitik
7
Beziehungsmarketing
5
Lieferantenmanagement
5
Relationship marketing
5
Supplier relationship management
5
Advertising effects
4
Place marketing
4
Standortmarketing
4
Werbewirkung
4
Brand reputation
3
Celebrity endorsement
3
Celebrity-Werbung
3
Customer integration
3
Kundenintegration
3
Marketing management
3
Marketingmanagement
3
Place identity
3
Place image
3
Tourism marketing
3
Tourismusmarketing
3
Website
3
Advertising
2
Advertising credibility
2
Betriebliche Wertschöpfung
2
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2
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2
Brand credibility
2
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24
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Language
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English
27
German
9
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All
Baumgarth, Carsten
Foroudi, Pantea
Burmann, Christoph
62
Loureiro, Sandra Maria Correia
27
Keller, Kevin Lane
26
Melewar, T. C.
24
Phau, Ian
23
Diamantopoulos, Adamantios
21
Bang, Nguyen
20
De Chernatony, Leslie
20
Guzman, Francisco
20
Japutra, Arnold
19
Sarkar, Abhigyan
18
Romaniuk, Jenni
17
Bruhn, Manfred
16
Ekinci, Yuksel
16
Esch, Franz-Rudolf
16
Han, Heesup
16
MacInnis, Deborah J.
16
Khan, Imran
15
Sattler, Henrik
15
Schade, Michael
15
Christodoulides, George
14
Huber, Frank
14
King, Ceridwyn
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Veloutsou, Cleopatra
14
Kumar, Vikas
13
Piehler, Rico
13
Rahman, Zillur
13
Grohmann, Bianca
12
Gupta, Suraksha
12
Khamitov, Mansur
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Sreejesh, S.
12
Batra, Rajeev
11
Dawes, John
11
Fetscherin, Marc
11
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Springer Fachmedien Wiesbaden
3
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
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Journal of business research : JBR
5
Research
3
SpringerLink / Bücher
3
Corporate reputation review
2
The journal of product & brand management
2
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1
Arts marketing : an international journal ; AM
1
Building corporate identity, image and reputation in the digital era
1
European business review
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of arts management
1
International journal of hospitality management
1
International journal of management reviews
1
Journal of business market management : jbm
1
Journal of creating value
1
Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
1
Marktorientierte Unternehmensführung : Grundkonzepte, Anwendungen und Lehre ; Festschrift für Hermann Freter zum 60. Geburtstag
1
Online Plus
1
Qualitative market research : an international journal
1
Springer eBook Collection
1
Springer eBook Collection / Business and Economics
1
Technological forecasting & social change : an international journal
1
The journal of brand management : an international journal
1
Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
1
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ECONIS (ZBW)
33
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1
Creating value for brand practice by design research : new brand sprint as an illustrative example
Baumgarth, Carsten
;
Boltz, Dirk-Mario
;
Kaibel, Cosima
- In:
Journal of creating value
9
(
2023
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10014582535
Saved in:
2
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
3
Making sense of sensory brand experience : constructing an integrative framework for future research
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
International journal of management reviews
24
(
2022
)
1
,
pp. 130-167
Persistent link: https://www.econbiz.de/10012795396
Saved in:
4
Building and sustaining personal brand : examining the effectiveness of personal branding in the context of education
Tourky, Marwa
;
Foroudi, Pantea
;
Al-Zadjali, Fatma Haji
- In:
Building corporate identity, image and reputation in …
,
(pp. 467-486)
.
2022
Persistent link: https://www.econbiz.de/10012609418
Saved in:
5
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
6
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
7
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
8
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
9
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
10
Forum Markenforschung 2018 : Tagungsband der internationalen Konferenz „DERMARKENTAG“
Schmidt, Holger J.
(
ed.
);
Baumgarth, Carsten
(
ed.
)
-
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
-
2020
Persistent link: https://www.econbiz.de/10012151730
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