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subject:"Brand"
~person:"Ekinci, Yuksel"
~person:"Gupta, Suraksha"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand loyalty"
~subject:"Customer engagement"
~subject:"Dienstleistungsqualität"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Markenidentität"
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Brand
Brand loyalty
Customer engagement
Dienstleistungsqualität
Brand image
56
Markenimage
56
Brand management
49
Markenführung
49
Consumer behaviour
41
Konsumentenverhalten
41
Markenartikel
25
Beziehungsmarketing
23
Relationship marketing
23
Customer satisfaction
9
Kundenzufriedenheit
9
Social Web
8
Social web
8
Tourism marketing
7
Tourismusmarketing
7
Customer integration
6
Kundenintegration
6
Markentreue
6
Corporate Social Responsibility
4
Corporate social responsibility
4
Designation of origin
4
Destination management
4
Destinationsmanagement
4
Einzelhandel
4
Emotion
4
Herkunftsbezeichnung
4
Internet marketing
4
Marketing management
4
Marketingmanagement
4
Online-Marketing
4
Reputation
4
Retail trade
4
brand loyalty
4
Advertising effects
3
Brand attachment
3
Brand coolness
3
Brand value
3
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25
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3
Type of publication
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Article
31
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
31
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Graue Literatur
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Language
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English
31
Author
All
Ekinci, Yuksel
Gupta, Suraksha
Loureiro, Sandra Maria Correia
Sarkar, Abhigyan
16
Japutra, Arnold
14
Diamantopoulos, Adamantios
13
Khan, Imran
13
Bang, Nguyen
12
Phau, Ian
12
Sarkar, Juhi Gahlot
12
Fetscherin, Marc
11
Guzman, Francisco
11
Melewar, T. C.
11
Rahman, Zillur
11
Sreejesh, S.
10
Keller, Kevin Lane
9
King, Ceridwyn
9
Han, Heesup
8
Paul, Justin
8
Romaniuk, Jenni
8
Veloutsou, Cleopatra
8
Augusto, Mário Gomes
7
Christodoulides, George
7
Foroudi, Pantea
7
Johnson, Lester W.
7
Joshi, Richa
7
Kaufmann, Hans Rüdiger
7
Kumar, Vikas
7
Abratt, Russell
6
Azar, Salim L.
6
Davvetas, Vasileios
6
Dawes, John
6
Delgado-Ballester, Elena
6
Gierl, Heribert
6
Hollebeek, Linda D.
6
Ilicic, Jasmina
6
Ko, Eunju
6
Leckie, Civilai
6
Machado, Joana César
6
Park, Jungkun
6
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Journal of business research : JBR
5
Journal of retailing and consumer services
4
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of hospitality marketing & management
2
The journal of brand management : an international journal
2
Annals of tourism research : ATR ; a social sciences journal
1
Cogent business & management
1
International journal of business performance management
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
Psychology & marketing
1
Qualitative market research : an international journal
1
The journal of product & brand management
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
31
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1
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31
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1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
3
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
4
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
5
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
6
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
7
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
8
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
9
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
10
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
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