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subject:"Brand"
~person:"Ekinci, Yuksel"
~person:"Khan, Imran"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Consumer Behaviour"
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Brand
Kundenzufriedenheit
Consumer behaviour
46
Konsumentenverhalten
46
Brand management
29
Markenführung
29
Beziehungsmarketing
24
Relationship marketing
24
Brand image
23
Markenimage
23
Markenartikel
19
Customer satisfaction
10
Brand loyalty
7
Corporate Social Responsibility
7
Corporate social responsibility
7
Internet marketing
7
Online-Marketing
7
Social Web
7
Social web
7
Brand experience
6
Dienstleistungsqualität
6
Markentreue
6
Service quality
6
CSR
5
Einzelhandel
5
Holiday behaviour
5
Retail trade
5
Tourism marketing
5
Tourismusmarketing
5
Urlaubsverhalten
5
Coronavirus
4
Customer integration
4
Hotel industry
4
Hotellerie
4
Kundenintegration
4
brand loyalty
4
Age group
3
Altersgruppe
3
Attitude
3
Confidence
3
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25
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25
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25
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English
25
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Ekinci, Yuksel
Khan, Imran
Han, Heesup
60
Usman, Osly
29
Mattila, Anna S.
26
Loureiro, Sandra Maria Correia
25
Phau, Ian
24
Dawes, John
23
Sarkar, Abhigyan
22
Prentice, Catherine
20
Bang, Nguyen
19
Bilgihan, Anil
18
Huber, Frank
18
Hyun, Sunghyup Sean
18
Sreejesh, S.
18
Wong, IpKin Anthony
18
Sarkar, Juhi Gahlot
17
Japutra, Arnold
16
Prayag, Girish
16
Diamantopoulos, Adamantios
15
Fetscherin, Marc
15
Fournier, Susan
15
Paul, Justin
15
Jang, Soocheong
14
Ko, Eunju
14
Romaniuk, Jenni
14
Söderlund, Magnus
14
Ahn, Jiseon
13
Dubé, Jean-Pierre
13
Guzman, Francisco
13
Mittal, Vikas
13
Aksoy, Lerzan
12
Balaji, M. S.
12
Gustafsson, Anders
12
Hildebrandt, Lutz
12
Hruschka, Harald
12
Keller, Kevin Lane
12
Klaus, Philipp
12
Liu, Chih-Hsing
12
Qu, Hailin
12
Quach, Sara
12
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Journal of retailing and consumer services
6
International journal of hospitality management
2
Journal of business research : JBR
2
The journal of brand management : an international journal
2
European business review : EBR ; the official journal of the International Management Centres, Europe
1
International journal of business excellence
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer marketing
1
Journal of hospitality marketing & management
1
Journal of marketing analytics : JMA
1
Journal of strategic marketing
1
Psychology & marketing
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
25
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1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
3
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
4
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
5
Customer engagement outcomes in mobile applications : self-congruence as a moderator
Khan, Imran
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014372561
Saved in:
6
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
7
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
8
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
9
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
10
Do Millennials share similar perceptions of brand experience? : a clusterization based on brand experience and other brand-related constructs : the case of Netflix
Amoroso, Sara
;
Pattuglia, Simonetta
;
Khan, Imran
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012487128
Saved in:
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