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subject:"Brand"
~person:"Ekinci, Yuksel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Paul, Justin"
~subject:"Brand loyalty"
~subject:"Customer engagement"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Markenidentität"
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Brand
Brand loyalty
Customer engagement
Brand image
56
Markenimage
56
Brand management
49
Markenführung
49
Consumer behaviour
48
Konsumentenverhalten
48
Markenartikel
25
Beziehungsmarketing
24
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24
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11
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9
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brand equity
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Designation of origin
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Einzelhandel
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Emotion
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Herkunftsbezeichnung
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30
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Ekinci, Yuksel
Loureiro, Sandra Maria Correia
Paul, Justin
Sarkar, Abhigyan
15
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
Khan, Imran
13
Bang, Nguyen
12
Phau, Ian
12
Fetscherin, Marc
11
Guzman, Francisco
11
Melewar, T. C.
11
Rahman, Zillur
11
Sarkar, Juhi Gahlot
11
Keller, Kevin Lane
9
King, Ceridwyn
9
Romaniuk, Jenni
8
Augusto, Mário Gomes
7
Christodoulides, George
7
Foroudi, Pantea
7
Joshi, Richa
7
Kaufmann, Hans Rüdiger
7
Kumar, Vikas
7
Veloutsou, Cleopatra
7
Abratt, Russell
6
Azar, Salim L.
6
Davvetas, Vasileios
6
Dawes, John
6
Gierl, Heribert
6
Gupta, Suraksha
6
Han, Heesup
6
Hollebeek, Linda D.
6
Ilicic, Jasmina
6
Johnson, Lester W.
6
Ko, Eunju
6
Machado, Joana César
6
Pathak, Abhishek
6
Pitt, Leyland F.
6
Shimul, Anwar Sadat
6
Simkin, Lyndon
6
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Journal of retailing and consumer services
5
Journal of business research : JBR
2
Journal of hospitality marketing & management
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
The journal of brand management : an international journal
2
Annals of tourism research : ATR ; a social sciences journal
1
Business strategy and the environment
1
Cogent business & management
1
European journal of international management : EJIM
1
International journal of business performance management
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of retail & distribution management
1
International journal of retail and distribution management
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International marketing review
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1
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
30
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1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
3
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
4
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
5
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
6
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
7
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
8
Consumers' choice behavior : an interactive effect of expected eudaimonic well-being and green altruism
Mansoor, Mahnaz
;
Paul, Justin
- In:
Business strategy and the environment
31
(
2022
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10012815464
Saved in:
9
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
10
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
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