//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand"
~person:"Ekinci, Yuksel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Romaniuk, Jenni"
~subject:"Brand loyalty"
~subject:"Customer engagement"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Brand
Brand loyalty
Customer engagement
Werbung
Brand image
62
Markenimage
62
Brand management
50
Markenführung
50
Consumer behaviour
49
Konsumentenverhalten
49
Markenartikel
26
Beziehungsmarketing
23
Relationship marketing
23
Customer satisfaction
9
Kundenzufriedenheit
9
Social Web
9
Social web
9
Advertising effects
8
Werbewirkung
8
Tourism marketing
7
Tourismusmarketing
7
Advertising
6
Internet marketing
6
Markentreue
6
Online-Marketing
6
Customer integration
5
Destination management
5
Destinationsmanagement
5
Kundenintegration
5
Australia
4
Australien
4
Emotion
4
Holiday behaviour
4
Marketing management
4
Marketingmanagement
4
Urlaubsverhalten
4
Viral marketing
4
Virales Marketing
4
brand loyalty
4
Brand attachment
3
more ...
less ...
Online availability
All
Undetermined
26
Free
3
Type of publication
All
Article
35
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
35
Aufsatz im Buch
1
Book section
1
Language
All
English
35
Author
All
Ekinci, Yuksel
Loureiro, Sandra Maria Correia
Romaniuk, Jenni
Sarkar, Abhigyan
15
Diamantopoulos, Adamantios
14
Japutra, Arnold
13
Khan, Imran
13
Melewar, T. C.
13
Bang, Nguyen
12
Fetscherin, Marc
12
Guzman, Francisco
12
Phau, Ian
12
Rahman, Zillur
11
Sarkar, Juhi Gahlot
11
Keller, Kevin Lane
10
Foroudi, Pantea
9
King, Ceridwyn
9
Gierl, Heribert
8
Ilicic, Jasmina
8
Kaufmann, Hans Rüdiger
8
Sreejesh, S.
8
Veloutsou, Cleopatra
8
Augusto, Mário Gomes
7
Christodoulides, George
7
Han, Heesup
7
Johnson, Lester W.
7
Joshi, Richa
7
Kumar, Vikas
7
Paul, Justin
7
Shimul, Anwar Sadat
7
Zarantonello, Lia
7
Abratt, Russell
6
Azar, Salim L.
6
Borges, Ana Pinto
6
Brandão, Amélia Maria Pinto da Cunha
6
Brodie, Roderick J.
6
Davvetas, Vasileios
6
Dawes, John
6
Delgado-Ballester, Elena
6
Gupta, Suraksha
6
more ...
less ...
Published in...
All
Journal of retailing and consumer services
5
International journal of market research : JMRS ; the journal of the Market Research Society
4
International journal of market research
2
Journal of hospitality marketing & management
2
The journal of brand management : an international journal
2
Annals of tourism research : ATR ; a social sciences journal
1
Australasian marketing journal
1
Baltic journal of management
1
Cogent business & management
1
European journal of marketing
1
International journal of business performance management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
Marketing letters : a journal of research in marketing
1
Marketing theory
1
Psychology & marketing
1
The journal of product & brand management
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
35
Showing
1
-
10
of
35
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
3
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
4
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
5
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
6
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
7
Advancing the understanding of the pre-purchase stage of the customer journey for service brands
Fuller, Rachel
;
Stocchi, Lara
;
Gruber, Thorsten
; …
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 360-386
Persistent link: https://www.econbiz.de/10013502566
Saved in:
8
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
9
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
10
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->