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subject:"Brand"
~person:"Japutra, Arnold"
~person:"Pike, Steven"
~subject:"Brand loyalty"
~subject:"Tourism marketing"
~subject:"Virales Marketing"
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Brand
Brand loyalty
Tourism marketing
Virales Marketing
Brand image
32
Markenimage
32
Brand management
26
Markenführung
26
Consumer behaviour
20
Konsumentenverhalten
20
Destination management
15
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Dubai
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destination image
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Japutra, Arnold
Pike, Steven
Loureiro, Sandra Maria Correia
15
Phau, Ian
15
Sarkar, Abhigyan
15
Bang, Nguyen
14
Khan, Imran
14
Melewar, T. C.
14
Diamantopoulos, Adamantios
13
Ekinci, Yuksel
13
Keller, Kevin Lane
13
Kumar, Vikas
13
Rahman, Zillur
13
King, Ceridwyn
12
Sarkar, Juhi Gahlot
12
Burmann, Christoph
11
Fetscherin, Marc
11
Guzman, Francisco
11
Romaniuk, Jenni
11
Stylidis, Dimitrios
11
Usman, Osly
11
De Chernatony, Leslie
10
Foroudi, Pantea
10
Han, Heesup
10
Khamitov, Mansur
10
Baumgarth, Carsten
9
Gunasti, Kunter
9
Gupta, Suraksha
9
Sattler, Henrik
9
Wong, IpKin Anthony
9
Aaker, Jennifer
8
Augusto, Mário Gomes
8
Dawes, John
8
Gutjahr, Gert
8
Joshi, Richa
8
Shimul, Anwar Sadat
8
Veloutsou, Cleopatra
8
Wang, Ying
8
Brandão, Amélia Maria Pinto da Cunha
7
Campo, Sara
7
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Tourism management : research, policies, practice
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of retailing and consumer services
3
Journal of strategic marketing
3
Journal of business research : JBR
2
Journal of travel and tourism marketing
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
International journal of market research
1
Journal of destination marketing & management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
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The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
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Tourism and hospitality research : the surrey quarterly review
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ECONIS (ZBW)
27
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1
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
2
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
3
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
4
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
5
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
6
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
7
Stopover destination attractiveness : a quasi-experimental approach
Pike, Steven
;
Pontes, Nicolas
;
Kotsi, Filareti
- In:
Journal of destination marketing & management
19
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012548294
Saved in:
8
Transformative destination attractiveness : an exploration of salient attributes, consequences, and personal values
Alahakoon, Thilini
;
Pike, Steven
;
Beatson, Amanda
- In:
Journal of travel and tourism marketing
38
(
2021
)
8
,
pp. 845-866
Persistent link: https://www.econbiz.de/10012649893
Saved in:
9
Destination brand positioning theme development based on consumers' personal values
Kotsi, Filareti
;
Pike, Steven
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
3
,
pp. 573-587
Persistent link: https://www.econbiz.de/10012483434
Saved in:
10
Relating brand anxiety, brand hatred and obsess : moderating role of age and brand affection
Japutra, Arnold
;
Roy, Sanjit
;
Pham, Tram-Anh N.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012502671
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