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subject:"Brand"
~person:"Merrilees, Bill"
~subject:"Brand loyalty"
~subject:"Markenführung"
~subject:"Tourism marketing"
~type_genre:"Article in journal"
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Brand
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13
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6
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Merrilees, Bill
Melewar, T. C.
26
Loureiro, Sandra Maria Correia
25
Bang, Nguyen
21
Diamantopoulos, Adamantios
21
Phau, Ian
21
Guzman, Francisco
20
Japutra, Arnold
19
Foroudi, Pantea
17
Sarkar, Abhigyan
17
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16
Han, Heesup
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14
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13
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13
Sarkar, Juhi Gahlot
13
Veloutsou, Cleopatra
13
Wong, IpKin Anthony
13
De Chernatony, Leslie
12
Gupta, Suraksha
12
Paul, Justin
12
Pike, Steven
12
Fetscherin, Marc
11
Grohmann, Bianca
11
Ko, Eunju
11
Liu, Chih-Hsing
11
Sreejesh, S.
11
Šerić, Maja
11
Giraldi, Janaina de Moura Engracia
10
Johnson, Lester W.
10
Kaufmann, Hans Rüdiger
10
Park, Jungkun
10
Pelsmacker, Patrick de
10
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10
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The journal of brand management : an international journal
3
Australasian marketing journal
2
Marketing intelligence & planning
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of business research : JBR
1
The journal of consumer marketing
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ECONIS (ZBW)
10
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1
The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
Saved in:
2
Asian city brand meaning : a Hong Kong perspective
Merrilees, Bill
;
Miller, Dale
;
Ge, Gloria L.
;
Tam, …
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10011874900
Saved in:
3
Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011484680
Saved in:
4
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
5
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
6
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
7
Brand extension feedback effects : towards a mediated framework
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 450-461
Persistent link: https://www.econbiz.de/10009788867
Saved in:
8
Retail brand extensions : unpacking the link between brand extension attitude and change in brand equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
21
(
2013
)
2
,
pp. 75-84
Persistent link: https://www.econbiz.de/10009745875
Saved in:
9
Brand morphing across Wal-Mart customer segments
Merrilees, Bill
;
Miller, Dale
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1129-1134
Persistent link: https://www.econbiz.de/10008696690
Saved in:
10
Brand management to protect brand equity : a conceptual model
M'zungu, Simon D. M.
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
17
(
2009/10
)
8
,
pp. 605-617
Persistent link: https://www.econbiz.de/10008659255
Saved in:
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