//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand"
~subject:"Advertising"
~subject:"Markenartikel"
~type_genre:"Fallstudie"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand
Advertising
Markenartikel
Markenimage
181
Brand image
171
Brand management
93
Markenführung
93
Consumer behaviour
66
Konsumentenverhalten
66
Deutschland
23
Germany
23
Markenpolitik
20
Beziehungsmarketing
18
Relationship marketing
18
Advertising effects
17
Werbewirkung
17
Marketing management
14
Marketingmanagement
14
Corporate reputation
12
Firmenimage
12
Social Web
11
Social web
11
Theorie
9
Theory
9
Tourism marketing
9
Tourismusmarketing
9
Designation of origin
8
Herkunftsbezeichnung
8
Brand loyalty
7
China
7
Customer satisfaction
7
Destination management
7
Destinationsmanagement
7
Emotion
7
Holiday behaviour
7
Kundenzufriedenheit
7
Markentreue
7
Produktentwicklung
7
Sportmarketing
7
Sports marketing
7
Urlaubsverhalten
7
more ...
less ...
Online availability
All
Undetermined
22
Type of publication
All
Article
29
Book / Working Paper
8
Type of publication (narrower categories)
All
Fallstudie
Konferenzbeitrag
Textbook
Article in journal
2,763
Aufsatz in Zeitschrift
2,763
Aufsatz im Buch
168
Book section
168
Graue Literatur
66
Non-commercial literature
66
Arbeitspapier
57
Working Paper
57
Hochschulschrift
55
Thesis
43
Conference paper
24
Reprint
24
Collection of articles of several authors
16
Sammelwerk
16
Aufsatzsammlung
13
Case study
12
Konferenzschrift
7
Bibliografie
3
Festschrift
3
Systematic review
3
Übersichtsarbeit
3
Bibliografie enthalten
2
Bibliography included
2
Conference proceedings
2
Fallstudiensammlung
2
Glossar enthalten
2
Glossary included
2
Lehrbuch
2
Accompanied by computer file
1
Beispielsammlung
1
Collection of articles written by one author
1
Company information
1
Dissertation u.a. Prüfungsschriften
1
Elektronischer Datenträger als Beilage
1
Firmeninformation
1
Guidebook
1
Interview
1
Mikroform
1
more ...
less ...
Language
All
English
29
German
8
Author
All
Abratt, Russell
1
Agbokanzo, Koffi Selom
1
Ahmad, Alaeddin Mohammad Khalaf
1
Arsena, Ashley
1
Avramova, Yana R.
1
Aydın, Hatice
1
Baumgarth, Carsten
1
Bernritter, Stefan F.
1
Bidmon, Sonja
1
Buckingham, Ian P.
1
Bühler, André
1
Dash, Satya Bhushan
1
Dens, Nathalie
1
D’Arco, Mario
1
Esch, Franz-Rudolf
1
Fayol-Song, Lingfang
1
Forcheh, Ntonghanwah
1
Fudurić, Morana
1
Gutjahr, Gert
1
Gómez-Suárez, Mónica
1
Hai Chung Pham
1
Hamer, Hans H.
1
Hart, David
1
Heun, Thomas
1
Horvat, Sandra
1
Ladhari, Riadh
1
Lajante, Mathieu
1
Loermans, Annemijn C.
1
Ludewig, Dirk
1
Marino, Vittoria
1
Maswabi, Tshepo
1
Mazodier, Marc
1
McLeay, Fraser
1
Merunka, Dwight
1
Michel, Manuela
1
Mookerjee, Amit
1
Nadi, Rafic
1
Naidoo, Claire
1
O'Sullivan, Stephen R.
1
Osburg, Victoria-Sophie
1
more ...
less ...
Institution
All
Goethe-Universität Frankfurt am Main
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Published in...
All
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
International journal of advertising : the quarterly review of marketing communications
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Journal of business research : JBR
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Auto-Bild / wissen
1
Best practice der Markenführung
1
Cases on branding strategies and product development : successes and pitfalls
1
Edition Kulturwissenschaft
1
Ethics, social responsibility and sustainability in marketing
1
Journal of general management
1
Journal of marketing management : MM
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Online Plus
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Scientific Annals of Economics and Business
1
Strategisches Marketingmanagement
1
The globalisation of Chinese business : implications for multinational investors
1
more ...
less ...
Source
All
ECONIS (ZBW)
37
Showing
1
-
10
of
37
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
2
Brand attitude and frugality as a lifestyle : evidence from coffee shop customers
Villavicencio, María
;
Schlesinger, Walesska
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 83-88)
.
2023
Persistent link: https://www.econbiz.de/10014289842
Saved in:
3
The impact of brand personality on female purchasing behavior in the cosmetic industry in jordan
Zakzouk, Fida Amin
;
Ahmad, Alaeddin Mohammad Khalaf
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 71-88)
.
2023
Persistent link: https://www.econbiz.de/10013541889
Saved in:
4
Introducing the concept of brand appropriation through optics wars
Lajante, Mathieu
;
Ladhari, Riadh
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 85-88)
.
2022
Persistent link: https://www.econbiz.de/10013281255
Saved in:
5
From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom
;
Tanchoux, Philippe
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 223-245)
.
2022
Persistent link: https://www.econbiz.de/10013338080
Saved in:
6
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
7
Markeninszenierung in Japan : zur narrativen Konstruktion der Lifestyle-Marken "Muji" und "Uniqlo"
Rühle, Christiane
-
2020
Persistent link: https://www.econbiz.de/10012129662
Saved in:
8
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
Saved in:
9
Brands that do good : insight into social brand equity
Naidoo, Claire
;
Abratt, Russell
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10011874898
Saved in:
10
The Core Value Compass : visually evaluating the goodness of brands that do good
Yoganathan, Vignesh
;
McLeay, Fraser
;
Osburg, Victoria-Sophie
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 68-83
Persistent link: https://www.econbiz.de/10011875631
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->