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subject:"Brand"
~subject:"Designation of origin"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Non-commercial literature"
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Brand
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Markenimage
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351
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The evolution of brands : from signals of quality to storehouses of trust
8
Consumer brand relationships : meaning, measuring, managing
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Brand management ; Vol. 2
4
Country of origin effect : looking back and moving forward
4
Cross-cultural and critical perspectives on brands
4
Psychology of branding
4
Fashion branding and communication : core strategies of European luxury brands
3
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
3
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
The Routledge companion to contemporary brand management
3
Working paper series / Department of Economics, University of Missouri-Columbia
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
2
Brand management ; Vol. 1
2
Brand management ; Vol. 3
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Branded lives : the production and consumption of meaning at work
2
Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
2
Co-creation and well-being in tourism
2
Contemporary consumer culture theory
2
Discussion paper / Center for Economic Research, Tilburg University
2
Enhancing knowledge development in marketing ; Vol. 21
2
International marketing ; Vol. 2
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Les cahiers de recherche / HEC Paris
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing in the new global order : challenges and opportunities
2
Marketing performativity : theories, practices and devices
2
Report / Marketing Science Institute
2
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
2
Simon Business School working paper
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The Routledge companion to business in Africa
2
Trademarks, brands, and competitiveness
2
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
2
Working paper
2
Working paper / Indian Institute of Management, Ahmedabad
2
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ECONIS (ZBW)
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251
Consumer attitude towards brand extensions : an integrative model and research propositions
Czellar, Sandor
-
2002
Persistent link: https://www.econbiz.de/10001712945
Saved in:
252
A product-market-based measure of brand equity
Ailawadi, Kusum L.
;
Lehmann, Donald R.
;
Neslin, Scott A.
-
2002
Persistent link: https://www.econbiz.de/10001673487
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253
Un modèle intégrateur du capital-client de la marque : une perspective psycho-cognitive
Czellar, Sandor
;
Denis, Jean-Emile
-
2001
Persistent link: https://www.econbiz.de/10001626129
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254
Consumption symbols as carriers of culture : a study of Japanese, Spanish, and North American brand personality dimensions
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2001
Persistent link: https://www.econbiz.de/10001632390
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255
Brand-Stretching : Chancen und Risiken
Sattler, Henrik
- In:
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
,
(pp. 141-149)
.
2001
Persistent link: https://www.econbiz.de/10001572305
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256
Brand image and brand associations
Korchia, Mickael
-
2000
Persistent link: https://www.econbiz.de/10001624064
Saved in:
257
Länderimages im Auslandsmarketing für Lebensmittel : zur Meinung und Bewertung von Images ausländischer Lebensmittel in Deutschland
Janssen, Jürgen
- In:
Land- und Ernährungswirtschaft in einer erweiterten EU …
,
(pp. 179-188)
.
1998
Persistent link: https://www.econbiz.de/10001325201
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258
Merkmale markentreuer Konsumenten
Weinberg, Peter
;
Jackel, Bernhard
- In:
Markendialog : Februar 1997
,
(pp. 37-63)
.
1997
Persistent link: https://www.econbiz.de/10003849736
Saved in:
259
Identitätsorientierte Markenführung - Grundlagen für das Management von Markenportfolios : Arbeitspapier 100
Meffert, Heribert
;
Burmann, Christoph
-
1996
Persistent link: https://www.econbiz.de/10013330146
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