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subject:"Brand"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Festschrift"
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Brand
Markenartikel
Markenimage
817
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815
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403
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247
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The evolution of brands : from signals of quality to storehouses of trust
8
Consumer brand relationships : meaning, measuring, managing
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Brand management ; Vol. 2
4
Cross-cultural and critical perspectives on brands
4
Psychology of branding
4
Fashion branding and communication : core strategies of European luxury brands
3
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
The Routledge companion to contemporary brand management
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
2
Brand management ; Vol. 1
2
Brand management ; Vol. 3
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Contemporary consumer culture theory
2
Enhancing knowledge development in marketing ; Vol. 21
2
International marketing ; Vol. 2
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
2
Marketing in the new global order : challenges and opportunities
2
Marketing performativity : theories, practices and devices
2
The journal of brand management : an international journal
2
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
2
21st century business practices : the evolving trends in India
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in electronic marketing
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
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1
Brand management ; Vol. 4
1
Branded lives : the production and consumption of meaning at work
1
Brands and branding
1
Business power : creating new wealth from IP assets
1
CSR und Brand Management : Marken nachhaltig führen
1
Cases on branding strategies and product development : successes and pitfalls
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China-focused cases : selected winners of the CEIBS global case contest
1
Connected marketing : the viral, buzz and word of mouth revolution
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ECONIS (ZBW)
158
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131
Creating global brands
Mukhopadhyay, Saibal Kumar
- In:
21st century business practices : the evolving trends …
,
(pp. 169-173)
.
2008
Persistent link: https://www.econbiz.de/10003846718
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132
Toblerone : die Geschichte eines Schweizer Welterfolgs
Feuz, Patrick
;
Tobler, Andreas
;
Schneider, Urs
;
Feuz, Patrik
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003608361
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133
Lebenslange Markenbindung
Gröppel-Klein, Andrea
- In:
Wie lassen sich Marken im demographischen Wandel …
,
(pp. 59-72)
.
2008
Persistent link: https://www.econbiz.de/10003748943
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134
Brand popularity, country image and market share : an empirical study
Kim, Chung Koo
;
Chung, Jay Young
-
2008
Persistent link: https://www.econbiz.de/10003656235
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135
Brands without boundaries : the internationalisation of the designer retailer's brand
Moore, Christopher M.
;
Fernie, John
;
Burt, Steven
-
2008
Persistent link: https://www.econbiz.de/10003656314
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136
Erfolgsfaktor Marke : vom Warenzeichen zum integrierten Markenmanagement
Feldenkirchen, Wilfried
- In:
Geschichte - Unternehmen - Archive : [Festschrift für …
,
(pp. 423-448)
.
2008
Persistent link: https://www.econbiz.de/10014561758
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137
Defining brand and reputational value
Low, Jonathan
;
Cohen Kalafut, Pam
- In:
Business power : creating new wealth from IP assets
,
(pp. 189-200)
.
2007
Persistent link: https://www.econbiz.de/10003792378
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138
Das Verhältnis junger Konsumenten in Bratislava zu Markenartikeln : am Beispiel von Markenkleidung und ihrer Wahrnehmung der Konsumgesellschaft
Hudáková, Eva
- In:
Regimewechsel und Gesellschaftswandel in Osteuropa : …
,
(pp. 129-132)
.
2007
Persistent link: https://www.econbiz.de/10003591678
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139
Buy English? : changes in German product naming ; a preview
Brandl, Werner
- In:
Names in commerce and industry : past and present
,
(pp. 87-98)
.
2007
Persistent link: https://www.econbiz.de/10003692040
Saved in:
140
Modeling the brand equity using structural equation modeling
Chandrasekhar, S.
;
Sinha, Chabi
- In:
Enhancing enterprise competitiveness : (marketing, …
,
(pp. 3-12)
.
2007
Persistent link: https://www.econbiz.de/10003676888
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